Richa Sharma's Linkedin Analytics

• An established leader with 14 years of consulting experience in the analytics industry • Marketing Analytics Delivery o Senior leader within the APMEA Customer Success team at Nielsen, responsible for leading client engagements in the marketing effectiveness analytics space o Hands on analytics practitioner, utilizing data and models to optimize marketing mix decisions for CPG clients • Sales Strategy Consulting o An effective sales professional with a deep understanding of data, analytics and technology solutions, applying this knowledge for new, continued and repeated business o Account management experience with leading global consulting clients as well as conglomerates in the CPG and retail industry o Led a team in coming up with customized solution collaterals and proposals for clients while converting business problems into solvable analytical patterns at Absolutdata o Consistently worked on designing solutions around customer and marketing analytics • Marketing Communications – o Strategist with an ability to formulate complex research and analytics concepts into tangible communications for clients o Direct and active experience of working on client acquisitions, growing accounts utilizing campaign marketing (lead generation & lead nurturing), digital marketing, conference marketing and corporate communication