Richard McLean's Linkedin Analytics

Hello. You'll find me at the intersection of live stream production and human-centered design. As an Emmy-winning Producer & Director and Founder of Relay Station LLC, my purpose is to deliver interactive live streams that forge meaningful connections and build strong brand communities. In my spare time, I work with the University of Washington to design and instruct a graduate-level course called "Building Community Through Live Streaming". In this class, we explore how live streams can help shape brand narratives and drive community engagement, equipping students with the skills to lead in the digital space. Guided by companies like IDEO and Strategyzer, and inspired by the principles of Priya Parker, Charles Vogl, and David Spinks, I try to take a holistic approach to ensure every broadcast is a strategic, impactful community-building tool that builds trust and increases brand awareness.