Richard Lloyd-Williams's Linkedin Analytics

As the Managing Director of Flavor, I lead an integrated sampling agency that adds Purpose to Sampling for food, drink, personal care and household brands to engage their audience with targeted, relevant, and measurable sampling campaigns. With over 15 years of experience in experiential marketing, I have a passion for creating engaging content and delivering optimal results for every campaign. I also leverage my entrepreneurial and commercial skills to provide strategic guidance and mentorship to growing FMCG brands, marcom agencies, and member organizations as a Non-Executive Director, Founder, and Mentor. I have successfully launched and led several businesses, developed experiential propositions and IP, and coached and mentored agency leaders. I have a thorough understanding of leading and running business units effectively, as well as driving innovation and growth in the experiential and sampling industry.