Richard Grieser's Linkedin Analytics

With 15+ years in B2B Marketing, including several start-ups and larger companies such as DPI (Snapfish), I specialize in building predictable revenue by leveraging the power of data. This approach has set the standard for SaaS technology marketing and helped me earn numerous awards for the companies I have worked to grow including #101 INC5000 for Sales Boomerang, and for myself including HousingWire's Prestigious Marketing Leader award. Sales, e-commerce, and founding your own startup are not your typical B2B CMO background, but I’m not your typical CMO. I thrive on variety, challenges, and working with really smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is my perfect “typical day at the office.” With 2 successful exits including 2 acquisitions, my background includes a successful and proven track record at large established companies as well as several start-ups. I have a 'digital dna' and am capable of both strategic planning and tactical execution - willing to roll up my sleeves and get 'er done. Marketing is hard. Selling is hard. They're hard, because people don't want the traditional approach to those disciplines anymore. If you badger your prospects for a 20 minute meeting, then cold calling is dead. If you "mail in" your copy and segmentation, then email marketing is dead. If you constantly talk about yourself, then PR is dead too. Of course, none of these channels are dead. They are all thriving. It's how you use them that matters. Specialties: Successful optimization of entire funnel with a primary focus on the execution and delivery of worldwide revenue marketing programs. This includes overall lead life cycle management, automation and nurturing (engagement marketing), opportunity creation, pipeline development and revenue generation. Strong ability to establish and manage processes that successfully align marketing and sales including Account-Based Marketing (ABM). Well-versed in all facets of marketing with strong success around efficient scale and growth.