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Director of Marketing

- Managed 5-figure monthly ad budgets in PPC, social, and display advertising
- Provided growth marketing consulting, auditing and marketing services to global SaaS B2B tech startups in the US & UK
- Developed and executed growth marketing strategies, competitive analyses, and technical audits
- Built out end-to-end digital marketing strategy & reporting systems - including PPC, remarketing, display, video, and paid social campaigns, tracking results to revenue dashboards
- Created and documented marketing processes, templates, and campaigns
- Advised clients on hiring talent, skill assessments, and employment decisions.

Strategic Marketing Advisor

Intrinio

- Oversaw marketing campaigns, analytics, audience configuration, tracking, lead scoring, and reporting
- Developed marketing strategy, implementation, automation, & reporting
- Nominated for AMA Marketer of the Year for Digital Marketing-2020.
- Achieved 300% growth in organic leads and 30% increase in site traffic, resulting in 2x revenue growth in 12 months

Digital Marketing Manager

Big Sea

- Managed SEO, PPC, marketing automation, and digital advertising for over 25 clients
- Created audits, proposals, reports, and strategies as needed for clients
- Became go-to expert for search and digital marketing within the organization
- Produced guides, blog posts, and long-form content, along with advertisements, collateral, and market reports as needed
- Recognized for excellence by winning Tampa Bay American Marketing Association Marketer of the Year for Digital Marketing - 2019

Digital Marketing Team Leader

Fulcrum

- Created & managed international marketing operations for an enterprise SaaS app
- Handled all digital marketing, SEO, PPC, automation, & advertising efforts
- Created landing pages, automated drip campaigns, guides, blog posts, help docs & sales materials to educate, inform, and sell/upsell to users
- Managed,& marketed a user conference for clients, users, and partners in Boston attended by an international audience.
- Delivered 16X Monthly Recurring Revenue (MRR) growth over 36 months

Head of Marketing

Lamplighter Media

■Handled SEO, PPC, Social, and Digital Marketing for several local businesses
■Built Conversion Optimized Landing Pages and Marketing Automators for business lead generation in real estate and legal
■Established and run a small digital marketing company producing video and digital content, PPC account management, SEO, and social media marketing
■ Shot for a variety of clients such as REDBULL, Humana, Atlantic Records, Major League Baseball, Sunbelt Software, and various local businesses
■ Purchased, maintained, and managed equipment, media buys, and production budgets
■ Built large social following from scratch for several clients

Managing Partner

RME360

- Managed analytics, PPC search, display, and digital advertising campaigns for retirement advisors across US
- Created and launched the first digital marketing product in company history (Local Motion)
- Provided competitor analysis and industry insight updates
- Educated clients and staff on digital marketing processes, strategies, and results
- Achieved the entre 2012 year's lead volume in first 3 months of 2013

Senior Digital Strategist

Progressive Dental LLC

- Managed websites, PPC, and SEO accounts for 90 dentists and periodontists throughout the United States
- Handled OnPage and OffPage SEO, analytics, keyword research, social media marketing, and local SEM
- Research new and upcoming technologies, tactics, competitive analysis, and reputation management
- Performed IT/ Networking/ Computer Repair duties as needed
- Managed PPC and online advertising budgets

Digital Marketer and Strategist

Atlantic Records

- Set up media distribution network for music & video releases to mass media, listeners, and blog networks
- Built digital presence for artists and label via social media, PPC, and Search Engine Marketing
- Shot and produced behind-the-scenes video and photo for artist
- Built sales framework for effective distribution of saleable content to major online distributors and direct to individual listeners
- Advised on new and upcoming trends, artists, events, and new business opportunities
- Handled PPC and Digital Marketing budgets for artists shows, and labels

Digital Marketing / Business Development

TV Host

- Oversaw shooting and production of more than 25 thirty-minute television programs
- Traveled East Coast to shoot and obtain footage and interviews
- Wrote, shot and produced over 150 commercials for clients throughout the US
- Managed equipment and field production budget
- Researched media buys, and corresponded with clients

Director Of Photography

I am an AMA award-winning marketing leader focused on building and improving persuasion systems for B2B SaaS startup companies & products.

I have 15 years experience in performance and growth marketing, lead generation, marketing strategy, and technical SEO, and 7 years of team leadership and coaching experience.

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