Richard Wasylynchuk's Linkedin Analytics

Certified SFDC Administrator | Certified SFDC Sales Consultant | Certified Marketo Expert | Marketo Champion 2014 | Certified Web Analyst | Marketo Fearless50 I'm an operations professional with 15+ years experience working in the technology industry. I'm passionate about process development and improvement, particularly using data and systems to help make operations more effective and efficient in generating results. I've often been described as "the wizard behind the curtain" and quickly become a trusted source when looking for insight and analysis to find out what's really going on. I'm one of those unusual individuals that comes from an extremely creative background but also one that likes to geek out with numbers. In my current and past roles I have always believed in developing a more transparent, efficient and accountable view of revenue operations. I have a lifelong passion to learn, and am obsessed with writing certification exams. You'll often find me taking courses or studying for yet another exam. When I'm not learning, you'll find me training for another race (10km, 15km, half and full marathons). Specialties: marketing technology development and integration, insights/analytics and reporting, marketing automation, SFDC development and optimization, lead/demand generation, online marketing strategy and planning, funnel optimization, email campaigns, webinars, landing pages, SEO/SEM, web analytics, sales process design, branding, strategy, communications