Brown Brothers Harriman

Lead the global Marketing Operations team, responsible for marketing technology and data, digital execution (including website, email and presentation design), budget planning and management, team enablement and workflow optimisation, data analytics, and process governance.

▹ Implemented monday.com for centralised work and process management
▹ Established centre of excellence for Marketo marketing automation
▹ Onboarded Seismic sales enablement platform
▹ Designed and implemented self-serve marketing analytics solutions
▹ Established marketing workflow and governance processes

VP, Global Marketing Operations & Technology

VP, Global Marketing Operations

Balaena Consulting

I established Balaena Consulting to pursue my passion for and experience in marketing operations,  connecting people, processes and systems to achieve better marketing results. Projects included working with a marketing automation agency to launch a multi-country customer on-boarding and retention programme for a €2.5bn global business insurance provider.

Director

Dun & Bradstreet

I was responsible for developing the local Marketing strategy and leading a team of 12 Marketers to support business growth in a highly-matrixed environment, across multiple global Marketing functions and Line of Business organisations.

▹ Achieved 185% of YTD marketing-sourced revenue target
▹ Implemented lead reporting and governance methodology 
▹ Developed UK&I Marketing operating model
▹ Created ‘one team’ culture across 12 direct and indirect reports
▹ Led team through successive periods of change

UK&I Marketing Leader

Avention OneSource Solutions (now part of Dun & Bradstreet) was a SaaS and data provider that helped companies get a deeper understanding of markets and companies. I was responsible for marketing strategy and execution outside North America, covering UK, EMEA, India, Asia Pacific and Australia. 

▹ Increased marketing-linked new business revenue by 7% YoY
▹ Re-engineered lead management process; eliminating backlogs 
▹ Led expansion of Marketo utilisation internationally
▹ Doubled UK MQL to Closed/Won conversion rate

Head of Marketing, International

Experian

Experian Marketing Services provides data, insight and technology that enable brands to intelligently interact with today’s connected consumers. As Head of Marketing I was responsible for leading a team of marketers in all multi-channel demand generation and retention activities, including content, marketing automation, online and events.

▹ Increased marketing-linked new business revenue by 76%
▹ Grew contribution of marketing to new business revenue by 88%
▹ Onboarded Salesforce.com CRM and Eloqua marketing automation
▹ Led launch of Mosaic UK, generating 11% uplift in revenue
▹ Produced the 2015 UK Client Summit for over 200 key customers

Head of Marketing, UK

Head of Marketing, CI&T

Reed Specialist Recruitment

Responsible for leadership of the digital and direct marketing teams and the creation of central marketing programmes, including the REED Privilege client loyalty programme and discount campaigns to drive incremental revenue. I worked closely with the UK brand management team to roll-out central marketing campaigns across regions and business units. In addition, I was responsible for developing and delivering marketing activity to grow the REED Consulting business, developing the brand as a leading provider of recruitment outsourcing and HR consulting services.

Head of Channel Marketing

Escape Airports Limited

Responsible for implementation of all 'go-live' activities for Escape Airports' first airport lounge (Terminal 4, JFK International Airport, New York), including set-up of operations, supplier agreements and staffing in under 2 weeks, from finalisation of lease to lounge opening.

I oversaw ongoing daily operations, including management of P&L, control of US accounting systems, relationships with over 20 major airline and lounge membership scheme clients and implementation of payroll, benefits, customer invoicing and other key systems.

Business Manager

Established the marketing function for this specialist speech recognition and digital dictation solutions provider, managing all elements of the marketing mix. Responsibilities included lead generation, e-commerce and online marketing, public relations, corporate identity and messaging, budget management and creation of all RFP, RFI and ITT responses.

In addition to marketing communications management, I created and managed SRC Direct, an e-commerce business selling dictation hardware and software. I was also a member of the SRC Executive Management team, working on the continuous definition and development of SRC’s business strategy and operations.

Head of Marketing

Marketing Manager

Electronics for Imaging

Responsible for delivery of pan-European marketing programmes for EFI’s Canon and Océ OEM sales channels.

Partner Marketing Manager

As the VP, Global Marketing Operations & Technology Governance at Brown Brothers Harriman, I lead the global team that manages the marketing infrastructure, budget and planning, team enablement, digital execution, measurement and governance across the firm. My mission is to connect people, processes and systems to achieve better marketing results and support the firm's growth and awareness goals.

With extensive B2B marketing experience in diverse industry sectors, from start-up to global FTSE100, technology to financial services, I have a broad and deep knowledge of marketing technology, marketing automation, data and analytics, and CRM. I have successfully implemented various MarTech platforms, such as Marketo, Seismic, monday.com, Uptempo/Allocadia, and designed and delivered measurable marketing programmes that drive demand generation and customer retention. I am also a collaborative, pragmatic, and organised marketer, with strong team leadership, project management, and talent development skills.

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