Weave

Making communication better for businesses

Project Manager

SocialOpt

•Facilitated corporate negotiations for white-labeling partnerships
•Coordinated marketing teams of in-house and remote employees
•Spearheaded processes created to decrease client costs/time involvement
•Train teams on comprehensive trending SMM/SEO/PPC/SEM tactics 
•Created lead referral base interaction/increased referrals by 79%
•Performed in-house training on trending internet marketing strategy each month with team managers, and assess management efficacy

Director Of Sales Marketing

Entrepreneur Simplified

•	Direct in-house and out of house teams on all marketing campaigns
•	Assist clients in personalized, high-end marketing solutions
•	Accelerate tens of thousands of qualified leads (129% increase)
•	Facilitate large event-based online marketing campaigns resulting in massive lead funnel
•	Consolidate/monetize in-house marketing initiative in conjunction with Paid Search Ad spend resulting in record-breaking year
•	Decreased overall CPA by 48% through appropriate geo/psycho-targetted Adspend

VP Marketing (Interim)

Krosswood Doors LLC

•	Oversee monthly digital spends for online verticals (in millions of dollars)
•	Coordinate digital media applied to our 4,500 partner locations 
•	Implement high-level marketing schedule for paid service partnerships
•	Optimize digital sales via A/B and MVT  (157% increase in online sales)
•	Migrate automation software to increase sales effectiveness
•	Format all marketing increasing CRO by 18%, decreasing CPA by 37%

Serenity, Inc.

•Coached clients on direct sales marketing to increase brand depth
•Projected marketing volume analysis for clients’ branding
•Aided in SEO, SEM, SMM, and E-mail marketing campaigns
•Instructed corporate marketing team on custom marketing tactics
•Managed two teams, each team comprised 10 employees

Manager: Online Marketing Implementation

I like to win. Scratch that. I love to win. Because I love to win, I’m looking to join a winning group that pushes the envelope of leadership and innovation. Winning requires dynamic synergy, optimized communication, and broadening goals for growth.

Taplio

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Taplio

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Rich Castor's Linkedin Analytics