Fine Tune

Focused on:
- education and category creation of "nuisance expense" management
- leveraging content marketing to raise awareness of innovative solutions to solving complex expenses such as uniforms, waste and recycling and pest control
- creating a digital advantage over the competition - both on page and off-page
- building a robust public and media relations engine to tell the Fine Tune story, raise awareness of the talented executive team and showcase success customer outcomes
- delivering email sequences to prospect and customer base in effort to stay top-of-mind

Vice President, Marketing & Communications

Student Transportation of America

Executive leader at STA tasked with building and leading a high-performing Marketing and Communications team with a focus on revenue marketing and digital marketing to gain market share within the Student Transportation Group (STG) business and to grow the nascent Managed Services Group (MSG) entity.

Lead all functions of the company’s Marketing and Communications global efforts including brand, demand generation, content, public relations, field marketing, social media, digital, and design. Supported multiple business units: STA, SafeStop, TransPar, School Bus Consultants, Transportation Services Co., and School Bus Safety Company.

Vice President of Marketing and Communications

mindSHIFT, a Ricoh company

mindSHIFT, a Ricoh company, is one of the largest IT outsourcing and cloud services providers in the industry. In March 2015, MSPmentor ranked mindSHIFT #4 managed service provider (MSP) in the world.

Key achievements:

- Established business plan objectives, sales goals, and marketing ROI—refined existing reporting systems, implemented new reporting processes, and totally revamped $1.2M digital advertising demand program. 
- Forged and maintained strategic relationships with all internal and external stakeholders including mindSHIFT management, cross-functional teams, subordinates, internal business partners, and vendors.
- Initiated new internal sales process in collaboration with Inside Sales to improve sales response and conversion rate.
- Rolled out new external email-marketing, nurture strategy to convert cold prospects to warm leads.
- Owned all content development (e.g. webinars, whitepapers, eBooks, press releases, blogs, case studies, videos, and social media) and associated communications strategy to increase awareness and drive demand. 
- Updated mindSHIFT.com on ongoing and regular basis; delivered weekly refinements to design and back-end for SEO purposes.

Director of Marketing

eGroup

Focused on driving eGroup’s strategic marketing and corporate communications initiatives as well as increasing brand awareness across the Southeast and within new vertical markets.

The implementation of innovative digital marketing and thought leadership programs helped eGroup become one of the region's fastest growing technology companies and winner of the 2014 CRN “Tech Elite 250."

Marketing & Corporate Communications Manager

LEWIS Global Communications

Longest serving Boston employee at the time of departure. Managed public relations staff of eight and $1.3M in annual client billed retainers. Clients included Unisys, Progress Software Corporation, Bomgar, Lexmark, Information Builders, Micro Focus, iDashboards, Cheapflights.com, AmeriVault, Globoforce, TOA Technologies, Nucleus Research, NTP Software, Hand Held Products, IFS, SPSS, ClickSoftware, Omnipod, Oculan, and Business Propulsion Systems.

• Increased average Boston client retainer by 117% over five years (~$6,000 to ~$13,000) 
• Educated and trained clients on social media strategies; presented social media audits to various internal client constituents
• Ran largest LEWIS US-based client campaign for six consecutive years; consistently managed multi-market and multi-region client campaigns
• Trained all US-based staff in media and analyst relations best practices
• Drove strategic media, social media and analyst relations programs on behalf of client base
• Secured consistent business, mainstream, tech trade and vertical press (Wall Street Journal, USA Today, Reuters, Associated Press, FOX Business, New York Times, TheStreet.com, CIO, CIO Insight, Computerworld, InformationWeek, eWEEK)
• Generated consistent sales leads and helped drive LEWIS new business process on a monthly basis
• Collaborated with the client’s customer base, channel partners and sales teams to execute PR initiatives
• Drafted product / corporate / executive visibility specific PR plans
• Media trained c-level and spokespeople executives
• Delivered quarterly PR review presentations to client executives and key stakeholders
• LEWIS US Employee of the Year recipient (2005)
• Featured blogger on LEWIS 360° blog

Vice President

Lois Paul and Partners

Senior Account Representative

Yankee Group

Covered and wrote about Application Service Providers, Managed Service Providers, Hosting vendors, Integrators and VARs.

Analyst

SHIFT Communications

Account Executive

I’ve been a news and sports junky all my life. As a result, I tried parlaying that interest into a career in TV news post undergrad.

After toiling away in the broadcast news industry for a few years in various roles, I woke up and found myself working for a high-tech public relations agency during the fast and furious dot com years. It was wild. I have *stories*.

So, I cut my teeth as an entry-level Account Coordinator in the early 2000s and moved my way up to Vice President and agency partner by 2010. I loved the B2B tech clients, talking to the media, pitching new business, and burning the midnight oil on media tours.

Over my agency career, I developed a knack for applying more Marketing related strategies and tactics to the PR campaigns. Clients loved this.

I left the agency world in 2012 and moved “in-house” where I’ve been since leading high-performing teams and partnering with Sales to help grow top-lines.

My sole focus as a B2B Marketer is to pull as many levers as possible to tell a STORY and generate REVENUE.

I'm sure there's much more to share, but LinkedIn only gives you so many characters.

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