Rich Keller, The CATALYST (SCORE)'s Linkedin Analytics

Can you craft your Personal Brand in 'One Word'? With CATALYST, as his ‘One Word’ personal brand, Rich Keller is on a mission to transform one million lives, ‘One Word’ at a time. Rich believes that everyone has a personal brand. He contends that today, technology dramatically influences that brand. Impressions have become instant, unavoidable and accessible to everyone. Clearly understanding their personal brand allows an individual to harness it, controlling all aspects of their narrative from how they are perceived by others to how they perceive themselves. Rich developed the philosophy of identifying a one-word core value to craft identities and utilized this for 25 years for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. He walked away from his successful corporate career to travel the country (and virtual world) as a motivational speaker, empowering entrepreneurs, business leaders, and college and high school trailblazers to step into their own identities…with just ‘One Word’. Watch Rich's TEDX talk: Your one word tells people who you are, not what you do! https://therichkeller.com/tedx/ A fun fact about Rich? You can’t miss him in a crowd! He’s either wearing his signature Survivor Buff, or one of the 50 other buffs he has collected since he was a teenager. Motivational Speaking: therichkeller.com/contact/ SCORE Newsletter: therichkeller.com/newsletter/ The CATALYST Effect: therichkeller.com/podcast/ Email: info@therichkeller.com Instagram: @richskeller