TELUS Digital

• Manage a team of 10 analysts focused on analyzing digital funnels, identifying actionable insights, and optimizing the experience. 
• Responsible for a broad scope including sales, service, and support funnels for all Telus products (Mobility, Internet, Security, Health, etc) across multiple customer segments (consumer, B2B, EPP) and applications (TELUS.com and My Telus App).
• As a new team, established processes and rituals for in-take, request management, and team engagement.
• Led the team through two re-orgs, guiding the team through changing Sr leadership and uncertainty.
• Develop analysts from data wranglers to insights storytellers; coaching them to go beyond answering “what?” to answering “why?” and “so what?”

Manager, Funnel Insights & Optimization

• Lead a group of seven analysts (from Jr to Sr) who span across seven different squads within the Digital B2B team.  
• Coach and mentor the analysts, helping them develop their data analysis, story-telling, and strategic thinking skills. 
• Communicate analytics insights to VP level leaders, distilling complex data into simple and actionable stories. 
• Created a culture for the analytics discipline by implementing a new in-take process, JIRA board, and team rituals such as bi-weekly shares and workshops. Fostering an environment where analysts collaborate, share, and learn from each other. 
• Developed an end-to-end optimization framework grounded in data and analytics that has been scaled throughout the B2B team and Digital department. 
• Collaborate closely with Digital, Marketing, and Sales leaders to devise and execute the data-driven strategies needed to reach our targets.
• Successfully completed the highly sought-after Leadership Now program, a comprehensive year-long training program exclusively designed for promising leaders at Telus.

Sr Strategy Manager - Analytics Lead

• Analytics lead for the telus.com/business portfolio which includes eCommerce, research & learn, and go-to-market experiences for product categories that include mobility, internet, security, and more. 
• Streamlined the team’s reporting by developing automated dataflows that centralize data from various sources. Reducing what used to take hours to seconds, and creating a single source of truth for the team.
• Developed Data Studio dashboards for team members and business stakeholders, which has empowered them to monitor the success of their initiatives and identify opportunities for optimization. Also, created a Google Site to centralize all dashboards and analytics resources; an approach that has become a north star for other analysts. 
• Assist our cross-functional team in strategy development by using data analysis to identify gaps in user journeys and behaviour, and lead solutions using A/B testing and personalization. This ensures decisions are grounded in data. 
• Routinely present analytics results to senior leaders, ensuring a clear narrative and actionable insights. 
• Have the pleasure of mentoring and training junior analysts. Helping to build up their knowledge and confidence to become reliable and inspired analysts.

Performance Analysis Consultant

Grip Limited

• Developed measurement frameworks for clients that align with their business objectives and digital strategy and implemented advanced tracking on websites to ensure accurate measurement of KPIs. This ensured that the success of new features/pages/campaigns could be measured, learnings could be gleaned, and optimizations opportunities could be identified. 
• Analyzed the performance of pages/campaigns and user behaviour/journeys by identifying funnel gaps and opportunities to improve performance to push users further along the funnel. 
• Presented analytics findings and recommendations to clients in a clear and engaging manner, and spearheaded subsequent optimization initiatives.
• Developed a regression and forecast algorithm in R to calculate targets for digital measures based on sales targets. This allowed the client to understand the role their site played in driving offline sales, and therefore the value their site brings to their business.
• Managed the development of Jr Analysts including training, goal setting, mentoring, and performance reviews.

Senior Digital Analyst

Digital Analyst

Kellogg Company

- Prepared and presented preliminary P&Ls for new Kellogg Canada innovation projects by working with Sales, Marketing, Procurement, and project leaders
- Improved and simplified monthly reports that were distributed by the team to various areas of the business, including the President and CFO
- Became team expert in quickly and efficiently pulling sales data from the system, in addition to Excel formulations to simplify reports
- Communicated with business units in The States to understand cost adjustments, and presented this information to the Innovation Team

Financial Analyst - Innovation and Marketing Finance (co-op)

Aon Hewitt

- Conducted research on various ad-hoc topics for clients and team members
- Created, edited, and revised client reports for other analysts and consultants
- Communicated with asset management firms to obtain financial information on various mutual funds; establishing connections with analysts at other firms
- Developed strong teamwork and problem solving skills by working with others to fix various ad-hoc problems that occured with the firm’s new reporting system

Investment Consulting Associate (co-op)

LookSmart

- Reported on the performance of pay-per-click advertising campaigns using tools such as Google AdWords, AdSense, and Microsoft adCenter
- Coded, executed, and reported SQL queries for team members
- Taught new account managers how to reconcile and monitor various advertising campaigns
- Assisted Social Media Manager with the maintenance of the company’s various social media accounts, including Facebook and Twitter

Online Advertising Analyst (co-op)

TD Securities

- Main task consisted of comparison analysis of trade messages from two accounting systems
- Independently streamlined analysis process, reducing what could take up to 10 minutes to just seconds using VBA Excel macros
- Communicated within the team and with other teams in order to identify message errors and inform them of additional trade messages to be sent
- Assisted in the finding of trades to be compared using the company’s trade system

Business Analyst - CPU Support (co-op)

Ontario Teachers' Pension Plan

- Created the team “Playbook”; a clear, organized, and easy to use catalog of the team’s process documents
- Created clear, precise, and attractive Excel documents such as the team budget, team progress report, and job candidates
- Assisted in field testing to map fields from the company’s old accounting system, Pacer, to SimCorp, which allowed the group to easily compare fields in Pacer and SimCorp

Investment Services Specialist (co-op)

• Accomplished analytics professional with a decade of experience in both agency and client-side environments.
• Unique combination of technical analytics skills, leadership, strategic thinking, and storytelling abilities.
• Proven capabilities in strategy, measurement, reporting, analysis, data visualization, and people leadership.
• Experience working on eCommerce sites across diverse industries, including telecommunications and QSR.
• Passionate about using data to solve complex problems, drive outcomes, and gain insights into customer behaviour.

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