Focus Squared

Focus Squared is an agency whose sole mission is to transform as many lives as possible by helping people achieve their aspirations of health and wealth. We support our clients to achieve their goals, while improving the lives of consumers through excellence and fortitude.

President

One Crooked Tree - Digital Ad Agency

Co-Founder

Focus Squared LLC

Click Syndicate

VP Marketing

Affiliate Crossing

Affiliate Crossing unchains the power of communication, date and transparency to provide top-notch online marketing where, every day, the customer becomes the hero.

Affiliate Crossing is an innovative full-service advertising, digital, affiliate and performance marketing agency, working hard to minimize CPA and maximize sales and exposure. As one of the top ranked digital performance marketing agencies, Affiliate Crossing takes pride in providing publishers and advertisers with professional and observant account management.

Keywords: Affiliate Marketing, CPA, CPL, SEO, PPC, Social Media Management, Reputation Management, Advertising, Performance Marketing, Blogging

Founder

Affiliate Venture Group

Affiliate Venture Group, with offices in Richmond, VA and Northern VA is comprised of a team of experienced and long term, online marketing professionals. As one of the fastest growing private networks, they are focused on the lead generation industry and continue to build other offers to compliment this segment. We pride ourselves in the commitment to providing our advertisers and publishers with attentive and professional account management. Our goal is to minimize CPA while maximizing sales and exposure. Thus providing a guaranteed ROI!

Advisor

Affiliated.net

The Director of Online Marketing was the driving force behind developing and executing the Affiliated.net’s online customer/publisher acquisition strategy designed to generate qualified sales, leads and build brand awareness amongst targeted customer segments. This required the implementation and management of online marketing campaigns in support of all company's product lines.
Some core responsibilities included but not limited to:
•	Monitoring all websites, micro-sites, and landing pages to ensure that they maintain fresh content and comply with all script requirements.
•	Implementing the development, testing, execution, and analysis of all online marketing efforts (e-mail, affiliate, SEM, and paid advertising).
•	Optimizing all websites to increase their ranking for appropriate key words in all major search engines. Prospecting new partners (affiliate, co-reg, paid, etc.) and execute the negotiations of all online contracts.

Director of Marketing

Interactive FMG

This was a great opportunity to work with a successful and growing business. Reporting to the CEO, my key responsibilities included but not limited to contributing to and implementing online marketing strategy and tactics including email, advertising, search engine (pay per click and organic), and managing Carloan.com’s relationship with our affiliates and partnerships.
Some additional responsibilities were:
•	Developing our email systems and campaigns to increase the conversion rate, frequency and value of customer spend. 
•	Manage pay per click and organic traffic and sales from search engines, in particular Google and Overture. 
•	Manage existing online strategic partnerships (e.g. Cars.com, ModernConsumer.com, Auto Internet Marketing and many many more.
•	Working with creative and marketing teams to ensure that all online marketing   activities were in keeping with InteractiveFMG's brand values and guidelines

Marketing Director

Emergency Debt Relief

•	Formulated & implemented direct mail, internet & email marketing campaigns to increase leads and sales revenue by entering new markets and developing current ones
•	Responsible for maximizing internet traffic & search engine placements 
•	Oversaw and participated in direct mail and email production & delivery
•	Implemented processes & reporting to monitor & measure success of marketing campaigns and analyze data 
•	Provided ongoing competitor analyses to president of company Worked hand in hand with the founder of the company in a multitude of marketing and business development projects
•	Attained a strong understanding of online and search engine marketing via CPA, CPL and CPM Provided meticulous attention to detail and commitment to providing high quality work

Online Marketing Manager

EthnicGrocer.com

•	Responsible for the assessing in the planning, organizing and control of business development activities associated with effective growth and profitable management of the business
•	Created, managed and optimized search engine keyword campaigns.
•	Analyzed traffic, conversion and revenue performance by search engine channel, managed bids on paid placement channels to ensure optimal CPC rates.
•	Measured, analyzed and reported ROI for media spend against established metrics
•	Created programs (marketing, sales, & training) and interfaces that impacted direct sales and partner sales
•	Continuously demonstrated the ability to develop cogent, comprehensive research on comparative product analysis, competitive product and marketing strategies, and feature and benefit summaries
•	Developed functional business plans and joint ventures via identification of candidates for acquisition by assisting in preliminary research and analysis, due diligence and discovery of appropriate candidates
•	Responsible for assisting the CEO and vice-president in all aspects of business negotiation, sales and marketing function of the firm

Director of Business Development

A serial entrepreneur, Ricky Ahuja has been known and well respected for his strong acumen as an online marketer and social media expert. His former agency Affiliate Crossing was ranked in the Top 10 on the “Top 10 Networks” and was nominated as a Top 20 Ad Network on Blue Book survey by Revenue Performance.

Ricky Ahuja has the honor of being a contributor to Perform Insider, a leading performance industry publication.  He has also been featured on numerous industry publications and a recognizable fixture at the trade show circuit. Since 1999, he has been interviewed by the print news media numerous times and have been the topic of feature articles in blogs, as well as in business journals and industry trade publications.

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