Rida Oyebade

Workday

Social Media Manager UKI

ROC Digital

Empowering companies with impactful social media and influencer strategies for business growth.

🔹Strategic audits & roadmaps
🔹Social media management 
🔹Influencer marketing campaigns
🔹Social & influencer consultations

📧rida@rocdigital.uk 
🔗www.rocdigital.uk

Founder | Digital Marketing Consultant

Speaker

BECG

Influencer Marketing Strategy and Execution  | National Grid,  British multinational energy company 
🔵 Developed and executed social media and influencer strategy for National Grid's "What if" campaign.
🔵 1.8M impressions | 20K website click-throughs || Influencer: 104k impressions | 8K post engagements

Social Media Audit & Management | Global B2B travel platform
🔵 Doubled social media engagement on corporate channels to 8%
🌍 Provided comprehensive report on social media channels and developed strategy for a glocal approach

Social Media Management | Singaporean multinational real estate and property management company
🔵 x4 engagement rate on Linkedin
🌍 Led efforts in optimising LinkedIn content and establishing the brand in the UK market

Paid Social Media Consultancy | UK Personal Insurance Provider
🔵 Provided consultancy for their paid social media campaign and advised how to optimise

Digital Campaign Manager | Social Media & Influencer Consultant 

Birkbeck, University of London

As a guest speaker for MBA students, I had the opportunity to share my insights on a variety of topics, including: 

🎓 Benefits of postgraduate study
👩‍💼 Role of women and diversity in marketing
📝 Application of marketing theories in the real world

MBA Guest Speaker

JIN is a European boutique digital influence and PR agency with offices in London, Paris and Berlin and a presence in 40 other markets.

UK Expansion - Influencer Marketing | Jollibee Foods - Multinational food chain
🔵 Secured major influencer collab: 275K views +  67K engagements on one video (see below)
🌍 Pioneered and led the development of an impactful influencer marketing strategy for Jollibee's UK market expansion, which was adopted across all their other UK openings
 
Global Social Media Audit & Strategy - Swiss multinational private bank and financial services company
🔵 Conducted comprehensive social media audit for their marketing team
🌍  Delivered recommendations to streamline and localise their global social media strategy

European Influencer Marketing | Mizkan Group, International food manufacturer
🔵 Exceeded client expectations: Estimated 2M impressions and 1.4K engagements, achieved 9.6M impressions and 15.9K engagements
🌍 Led the campaign across 3 markets: UK, Italy, and France, while overseeing local experts

LinkedIn Consultation | Global Asset Manager
🔵 Provided expert advice and consultation on optimizing their LinkedIn presence
🌍 Advised on best practices for leveraging content effectively for both French and English speakers

Social Media & Employee Advocacy Management | Multinational Flooring Corporation
🔵Grew social media channels by 10K and exceeded objectives by 12%
🌍EMEA employee advocacy program boosted brand visibility on LinkedIn

 C-Level Leadership Support | Technicolor, Global VFX services company
🔵 Developed content for exec's LinkedIn presence
🌍 Managed global executive team newsletter

Digital Communications Consultant

Fiduciam - the trusted lender to SMEs and entrepreneurs

Fiduciam is a dynamic fintech lender providing loans secured over real estate assets in the United Kingdom, the Netherlands, Ireland, Spain, Switzerland and France from 250k to 25m.

🌍 Supported the brand in establishing Fiduciam as a recognised international lender in the UK market
🔵 Developed the marketing department from scratch and created new systems
🔵 Created monthly analytics report with actionable recommendations, adopted across Europe offices
🔵 Tripled following on LinkedIn within a month and increased post engagement from 1% to 10%
🔵 Increased qualified leads through effective communications plan and PR strategy

Marketing Manager

André Balazs Properties

📚✨In line with my master's dissertation, I delved into the hospitality field to strengthen my research. ✨ 📚 

Chiltern Firehouse, part of Andre Balasz properties, is a 5-star luxury boutique hotel with an award-winning restaurant in Marylebone, London.

🔵 Created performance reports for the CEO & department heads through regular meetings with the General Manager.
🔵 Managed CRM system, providing insights on guest frequency, spending etc
🔵 Set daily targets based on past figures, contributing to meeting monthly budget goals.
🔵 Created monthly performance reports and analysis with actionable insights for the teams in a digestible format
🔵 Cultivated relationships with influential profiles, fostering regular customer engagement.

Reservations Specialist

MSc International Marketing Student 

PARAGON BUILDING SOLUTIONS 

Paragon Building Solutions have been providing maintenance services for small domestic repairs up to major projects for over 15 years.

🔵 Managed Paragon's marketing and communication activities to build brand awareness
🔵 Developed social media strategies, tailoring content for effective communication with the target audience
🔵 Created branding and marketing strategies, including logo editing, website development, and tradesmen platform presence

Guiding Corporate Brands with Data-Driven Social Media & Influencer Marketing | Specialising in Business Growth Solutions | MCIM MSc

Hello! I'm Rida!

🌍 Born in Ukraine to African parents and brought up in the UK, I bring a unique multicultural perspective to my work.

 🎯I've worked with international brands like American Express GBT, where I audited their approach, developed and executed a global yet locally adaptable social media strategy.

🏆 My biggest highlight was leading a campaign for National Grid, which won the Best Public Affairs Social Media Campaign award.

📧 Let's connect here or email me on rida@rocdigital.uk






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Insights are my own, not of Workday.

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