Riddhiman Sherlekar's Linkedin Analytics

Data Scientist working in the marketing and product analytics domain for over 5 years of professional and academic experience in helping marketing and product leaders drive growth and business impact. I have hands-on experience in developing, implementing, and deploying Machine Learning models and owning data products that help : 1) Increase User Engagement and Conversion Rate Optimization through A/B testing. 2) Marketing to target accounts (ABM) with more precision and clarity. 2) Virtual Sales with scored leads for outbound calling (Demand Gen). 3) Achieve operational efficiency and maximize ROI through Multi-Touch Attribution (MTA). 4) Measure the impact of marketing activities(Events, organic, Paid Media) through Market Mix Modelling (MMM). 5) Partner Marketing to strategize their marketing campaigns and target key partners. 6) Digital Marketing to drive customers deeper into the funnel and meaningfully engage with them. 7) Paid Media and Digital Marketing with Identifying the customer through Identity Resolution. I am proficient in Python, and SQL and have a working knowledge of R.In addition, I work with Snowflake, and Google Cloud ( Compute Engine, BigQuery, Vertex AI) on a daily basis to steer data science projects from the Proof-of-concept phase to the Production phase in a timely fashion. My data science toolbox kit includes ~ Languages - Python, SQL, R ~ Tools/ Framework/ IDE - Git, Tableau, Rstudio, Jupyter, BitBucket, Jira, Mlflow , DOMO ~ Libraries/ Packages - NumPy, Pandas, Scikit-learn, Matplotlib, Seaborn, XGBoost, gradient Boosting Machines, BeautifulSoup ~ Big data Technology - Hadoop, Hive, ~Data Science - Inferential & Descriptive Statistics, A/B Testing, Hypothesis Testing, Feature Selection & Dimensionality Reduction, Regression, Classification, Clustering, Big Data, Model Selection, Assessment, and Deployment ~ Data Analytics - Descriptive, Predictive, Exploratory, Prescriptive, Cleaning, Wrangling, Munging, Visualization, ETL, storytelling ~ MarTech - Adobe Analytics, Bizible, Bombora Intent Data, ZoomInfo, DoubleClick Manager , Search Ads 360 More information : GitHub profile at :https://github.com/rsher60 E-mail at riddhisher@gmail.com