Aryma Labs

We are a Data Science Firm specializing in Marketing Mix Modeling, Marketing/Digital analytics, Machine learning and NLP. We envision to take the benefits of Data Science to enterprises of all sizes.

Co-Founder

Collins Aerospace

1. Productionized Time Series Forecasting engine:

•	Used sophisticated Forecasting algorithms to predict various Supply Chain Defects and metrics
•	Set up production server to automate the Forecasting process every month
•	Validated Forecasting models

Algorithms used: Deep Learning (LSTM), Prophet, State Space Models and Other statistical methods (ARIMA, Exponential Smoothing Methods)

Languages used: Python and R


2. Applied Machine Learning algorithms for detecting network based Cyber-Security threats as part of R&D


3. Using NLP Techniques for in house product development.Libraries used - Spacy, NLTK. Applied text matcher, named entity recognition, news classifier.




 Libraries used:

•	Machine Learning: Scikit-Learn, SciPy, Pandas, Numpy 
•	Forecasting: statsmodels, pystan, fbprophet, pyramid.arima 
•	Deep Learning: Keras, Theano and Tensorflow
•	NLP: Gensim, Spacy, NLTK 
•	Data Visualization: Matplotlib, Plotly

Lead Data Scientist -  Digital Technology

RainMan Consulting Pvt Ltd

In a span of around 3 years I worked on around 25 big ticket projects with leading organizations across diverse sectors such as FMCG (Laundry, Face Care,  Fem Care, Beverages), Jewelry and Commodities. Some of the clients I have worked with : Unilever, TATA Chemicals, ITC, Himalaya, Starcom and Tanishq.

The following are some of the work I had done:

1.	Helped an Indian FMCG Giant to identify potential markets to increase market share 

        • Identified key markets in India based on in depth data analysis (Data analyzed included – 
          Nielsen data, Household Penetration data, Market share, growth rate etc.)

        • Presented the above analysis through data visualization techniques

        • Built Market Mix Models to identify drivers of sales and distribution across the key markets

        • Having identified the key drivers of sales and distribution, recommendations were provided  
         
2.	Helped a leading salt manufacturer in India to identify potential stores buying one of their   
        premium variants
      
        • Collected store level and invoice level data from client databases

        • Led the analyst team in conducting exploratory data analysis

        • Led the analyst team in building a Logistic Regression model to identify the potential stores 
          which have high probability of buying the product

3.	Identified drivers of mind measures or brand health trackers for one of the top Fairness  
       creams brands in Asia and suggested what kind of TV creatives (Functional or Thematic) to be 
       aired for the brand

4.	Identified drivers of E-Commerce sales for one of the leading Fem-Care brands in APAC
        region
     •	Identified the impact of various digital advertisement parameters (Banners, Star stores, 
        Diamond display etc.) used on top E-commerce websites in that market
     •	Suggested the client an optimized mix of spends based on ROI effectiveness and budget
        allocation

Marketing Mix Modeling Consultant | Project Manager 

Daikin Airconditioning India Pvt. Ltd.

This internship was a penultimate requirement for my PGDM Course at IMT Hyderabad.
The project undertaken during this Internship was- Comparison of technical features of Daikin Air – Conditioner brands and analysis of Customer Preference to identify the areas where Daikin is lagging.

Intern

Tata Power Delhi Distribution Limited

Summer trainee at Tata Power - Delhi Distribution Limited for six weeks in Inspection and Quality Assurance Operations Department.

Summer Trainee

Co-founder - Aryma Labs

I am a Marketing Effectiveness specialist with deep experience in Marketing Mix Modeling and other Marketing Attribution techniques.

I have  consulted for globally reputed companies as well as startups across geographies. I bring the expertise of delivering 60+ big ticket end-to-end MMM and Machine Learning projects.

I have experience in building products leveraging Machine learning and Forecasting techniques and have amassed experience across industries such as CPG, E-commerce, Technology & Media and Supply Chain.

At Aryma Labs, We help you measure, improve and optimize Marketing ROI through Statistics, Causal Inference and Experimentation 

We are passionate about building world class AI products and solutions.

We envision to take the benefits of Data Science to enterprises of all sizes.

Our Motto is More Results, Less Hype.

For more information please visit - https://www.arymalabs.com/

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