Rikita Dsouza's Linkedin Analytics

I build campaigns, systems, and content that drive growth. Whether it's creating a campaign from scratch or improving a process, I focus on outcomes that move the needle. I learned early on the power of a good idea well executed—my dad spent 40 years in advertising, and that influence stuck. Since then, I’ve built campaigns across FMCG, eComm, Real Estate, Entertainment industries, and now SaaS, with an MSc in Digital Marketing from the University of Galway to back it up. I’m practical and curious. I like to experiment, learn fast, and question the default. I don’t assume I have all the answers, and I value humility, momentum, and teams that like working together. I’ve worked in silos and across them—bringing teams together to connect the dots. Today, I develop and execute global demand gen campaigns at SolarWinds—focused on building programs that resonate with technical audiences and drive pipeline growth. Collaboration is core to how I work—I partner closely with product marketing, content, design, and digital teams to bring campaigns to life. Outside of work, I’m big on travel, brunch, and fully unplugging when I’m off the clock. I love working with creators, diving into new projects, and being part of something meaningful. If you’re looking for an experienced marketing consultant for your startup, or have a unique opportunity you’d like to chat about, feel free to reach out!