Rikita Dsouza's Linkedin Analytics

I’m a demand gen marketer who thrives at the intersection of creativity, technology, and analytics. My path has taken me from FMCG brand marketing with global brands → eCommerce consulting growing small businesses→ leading demand gen in Technology SaaS. But among all the interesting projects I’ve been part of, what I enjoy most is problem-solving with talented, collaborative people. I value curiosity, humility, and momentum. I’ll happily be the one asking “dumb” questions if it helps uncover answers, and I believe a well-laid plan is only as good as the people who bring it to life together. Specialities: 🔹MarTech Whiz – Leveraging tools like Salesforce, Tableau, 6Sense, Meta, LinkedIn Ads, Shopify, Klaviyo, WATI for WhatsApp, Pathfactory, Accelevents, Outreach (to name a few) and the broader martech stack to optimize campaigns. 🔹Creative Builder – Designing campaigns that resonate with audiences and drive pipeline/revenue. 🔹Analytics-Driven – Using funnel metrics and insights to guide strategy and decision-making. 🔹Connector – Bridging gaps between stakeholders, from product marketing to content and design, to bring ideas to life. Agency/Inhouse Experience: 🔹B2B Brands: SolarWinds, Zilingo, Workspaces by Brigade, AtticSpace, World Trade Center 🔹Consumer Brands: Betty Crocker by General Mills, Myntra, Xiaomi, Chefling, Abaran, Chocolate Philosophy I’m a big believer in setting ambitious goals and working hard to achieve them. The most rewarding part is achieving them alongside great teams and seeing the impact we create together. When I’m off the clock, I truly unplug. I’m big on travel (already planning my next escape), and I’ll never say no to brunch.