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Rina Taddei

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With over 15 years of experience in sales, CRM, business development, and product management, I am a results-oriented and visionary leader who drives change and innovation through new technologies and strategic partnerships. As the Director of Global Sales Corporate Product at Air Canada, I oversee the creation and execution of the 5-year corporate sales product technology roadmap and vision, which aims to offer the most innovative self-serve digital corporate product in the marketplace and increase revenue growth, market share, and profitability. I have a proven track record of leading successful projects and programs, such as the implementation of AC's B2B Salesforce CRM system, the re-engineering of processes in the Global Sales branch, the delivery of the New Corporate Solution (NCS), and the integration of the A++ Atlantic Joint Venture partnership. I have also built and mentored high-performing teams, fostered customer-centricity and loyalty, and negotiated with external partners. I have a dynamic personality with a global perspective, a positive attitude, and an entrepreneurial mindset. I am passionate and knowledgeable about the future of blockchain technology, Web3, cryptocurrency, DeFi, NFTs, and the Metaverse, and how they can transform the air travel industry.

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