Fast Company

Fast Company Executive Board is a vetted professional organization of senior executives, founders, business owners, and industry experts who are defining the future of business. As an Executive Board member, I write monthly articles that appear on Fastcompany.com and contribute to the professional community.

Executive Board Member

Slalom Consulting

I was Slalom's global lead for Advertising & Marketing Transformation, supporting the organization's 50+ offices across North America, EMEA and APAC. I helped leading brands and agencies future-proof their advertising & marketing capabilities by crafting effective strategies, selecting the right solutions and technologies, building winning orgs, and measuring performance to boost RoMI/RoAS in a privacy-first world. 

As part of this role, I helped manage key MarTech/AdTech platform and ISV partnerships including Amazon Ads/AWS+Ads, Google Ads/GMP, Adobe, LiveRamp, The Trade Desk, Snowflake, Claravine, Mint.ai, Amplitude, Amperity, Segment, Tealium, TransUnion, Braze, TreasureData, ActionIQ and more. 

- Advertising & Marketing Transformation
- MarTech/AdTech Strategy
- Digital / Marketing / Product Analytics
- Media & Agency Strategy
- Agency In-housing & Hybrid Agency Development
- Customer / First-Party Data Strategy
- Retail Media / Commerce Media
- Data Privacy & Responsibility

Managing Director - Advertising & Marketing Transformation

I ran Slalom's Global Experience Team (GXT) which was often referred to as Slalom Digital. This global team of 200+ professionals supported Slalom's global network of 45 offices by providing expertise in the following areas:

EXPERIENCE DESIGN (XD):
Human Centered Design
Formative/Summative Research
Visual Design/Creative Services
User Testing & Validation
Service Design
Design Systems & Design Ops
Accessibility & Inclusive Design
Innovation Execution
Design Thinking / Sprints
Brand ID (Create)

CUSTOMER STRATEGY (CS):
Customer / Employee Experience
CX Organization or Operating Model
VoC / Experience Analytics
Loyalty Strategy / Operations
Brand Strategy
Customer Success Design
Agile Research
Customer / Content Strategy
Sales Strategy & Sales Optimization
Customer Value Prop & GTM
Product Strategy & GTM

DIGITAL STRATEGY (DS):
ExperienceTech (MarTech / SalesTech / ServiceTech) Strategy
AdTech Strategy & Execution
Media & Agency Services
Marketing Transformation
Marketing Org Design
Marketing Operations 
Marketing Performance Management
Contact Center Transformation
Strategic Product Management

Managing Director - Global Experience Team

Slalom is a modern consulting  company focused on strategy, technology, and transformation. In 39 markets around the world, Slalom teams have autonomy to move fast and do what's right for our clients, making us more personal and nimble than traditional consulting firms. We care deeply about helping you tackle your biggest challenges and turn your vision into reality.

Slalom's brings the experience and discipline of a management consulting firm, the creative brainpower of a digital agency, and the deep technical expertise that’s been at the core of Slalom’s business since day one.

Practice Area Director

University of Colorado Boulder - Leeds School of Business

The Advisory Committee meets several times per year to discuss the curriculum of the Customer Experience Program and assign mentorships for future class participants.

Advisory Committee Member, Customer Experience Certificate Program

Capgemini Consulting

Capgemini (EPA: CAP) is headquartered in Paris, France and operates in 40 countries, with nearly 120,000 employees across North America, Europe, South America and the Asia Pacific region. Capgemini Consulting is the Strategy and Transformation Consulting brand of the Capgemini Group. 

Life Sciences has multiple sectors: pharmaceuticals, biotechnology, medical devices, and agribusiness. For each we provide clients with industry-specific solutions. Capgemini’s life sciences team globally comprises a network of 2,500+ consultants. Our team of life sciences experts are able to share insights into the most critical business issues facing this industry right now, because we are the No. 1 global life sciences consulting practice.

Principal responsibilities:
- Guided Life Sciences clients through digital transformation projects
- Consulted Life Sciences clients on Customer Experience (Marketing, Sales & Service) strategy and transformation
- Led teams of consultants on wide range of consulting projects, from inception to delivery
- Delivered clients best-in-class strategy based on deep understanding of industry best-practices, trends and topics 
- Provided thought leadership and Subject Matter Expertise (SME) on Marketing, Sales & Service disciplines
- Developed relationships with clients and gain deep understanding of their businesses
- Identified new revenue opportunities for Capgemini Consulting, both within and outside of existing accounts

Principal areas of consulting expertise:
- Digital Transformation Strategy
- Sales & Marketing Strategy and Transformation
- Multi-Channel Marketing Strategy (MCM)
- Closed-Loop Marketing (CLM) & eDetailing Solutions
- Campaign Management Strategy & Solutions
- Vendor Assessment
- Data Management Strategy
- Customer Relationship Management (CRM) / Customer Experience (CX) 
- Digital Marketing Strategy 
- Social Media & Social CRM
- Database & Direct Marketing / Personalized Communications

Managing Consultant - Life Sciences Consulting

Dun & Bradstreet

D&B (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, and was founded 170 years ago. D&B provides solution sets that meet a diverse set of customer needs globally, encompassing Risk, Supply and Sales & Marketing business units.

- Directed and expanded key relationships with D&B’s commercial Fortune-500 client portfolio.
- Consulted clients on digital transformation through integration of D&B’s data services into internal business processes and analysis of information workflow throughout organization.
- Identified opportunities to enhance clients’ marketing program by leveraging D&B’s extensive firmographic information on customers and prospects.
- Assessed performance of customer acquisition, lead nurture and CRM programs; identified new opportunities for D&B’s data services within key enterprise accounts.
- Consulted clients on Master Data Management (MDM) solutions and best practices.
- Leveraged skills and industry experience to drive long-term sustainable revenue growth for clients.

Major clients:  Honeywell, Avaya, Ernst & Young, PwC, Deloitte, Cap Gemini, ADP, PepsiCo., NY Times, Arrow Electronics, Cushman & Wakefield

Consultant, Sales & Marketing Solutions

Easypurl.com

Easypurl.com is the leading provider of cross-channel marketing software and services. Easypurl.com is a complete online solutions provider for Personalized URLs, landing pages, email marketing, QR codes and postal mail tracking with intelligent mail barcodes (IMB).

- Played leadership role in start-up firm selling innovative B2B SaaS marketing technology.
- Directed sales and marketing efforts while managing a team of 12 direct reports.
- Implemented successful marketing campaigns for firm using email, direct mail, search engine (paid and organic), mobile, trade show marketing and print advertising.
- Developed Partnerships with key industry players, including HP, XM Pie, Kodak, PODi , USA Data, PIA/GATF, DSCOOP, Allegra Network and the Direct Marketing Association (DMA).
- Represented company to press and at seminars, conferences and other industry events
- Launched company e-newsletter and blog and managed social media strategy.

Major clients:  General Motors, Disney, Covidien, Radio Shack, RR Donnelley, Draft FCB, Digitas, Wunderman, Wolters Kluwer, Kaiser Parmanente, Rogers Telecom, Budco, Kraft

VP Sales & Marketing

Indros Technologies, Inc.

INDROS (Interactive Direct Response Services) Technologies, Inc. was a boutique Interactive agency specializing in online customer acquisition for direct marketers.

- Developed and implemented digital marketing plans for new clients entering the US market.
- Established interactive media network that included relationships with marketing partners such as Google, Yahoo, MyPoints and Azoogle.
- Implemented online marketing campaigns acquiring 50,000+ new customers and generating over $2.25 million in revenue between 2004 and 2006.
- Negotiated online media buys in various formats, including CPM, CPC, CPA & CPL.

Major clients:  Yves Rocher, Dr. Pierre Ricaud, Haband, Covermark, EMF Fashions, New York City Department of Education (NYCDOE)

Director of Marketing

Crown Relocations

Crown Relocations is a multinational corporation specializing in assisting individuals and corporations with international relocations. Crown Relocations has more than 4,000 employees in 40+ countries.

- Created PR department for multi-national corporation breaking into US market
- Acted as official pressperson, interacting with print and digital media.
- Conceived, researched, wrote, pitched and dispatched news items to press
- Wrote feature articles for publication in major newspapers and magazines, in US and abroad

Communications Manager / Press Officer

Actilog, SA (Paris, France)

Actilog, SA is a business publisher specializing in the production of prospectuses and annual reports.

- Served as firm’s principal liaison to English-speaking clients
- Coordinated translation and production of prospectuses and annual reports

Major clients:  Air France, BNP Paribas, Société Générale

Client Services Manager

MBA Center

The MBA Center is a network of educational advising and test preparation centers that help prospective MBA students enhance their chances of admission to business schools.

- Edited and contributed to 'MBA Events' annual magazine
- Contributed to 'Total TOEFL Prepbook' and 'Mastering the GMAT' test-prep books

Writer

Executive with two decades of experience in the digital space encompassing strategy consulting, marketing/advertising technology, data, and media planning/buying. Thought leader and subject matter expert in customer experience management, digital strategy, and advertising & marketing transformation. Podcast host, writer, and public speaker.

Specialties: 
- Advertising & Marketing Transformation
- Customer/1PD Data / C360 / Identity
- Data Clean Rooms & Data Collaboration
- Paid Media (planning, measurement)
- MarTech/AdTech advisory
- Digital Analytics
- Data Privacy & Responsibility
- Digital Marketing Strategy
- Publisher Data Monetization
- AI in Advertising & Marketing

Industries served: Healthcare (payer/provider), Life Sciences (pharma, biotech, med devices, MedTech), Media & Entertainment, Telecommunications, Retail/Consumer Goods, Financial Services, Tech

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