Risto Pernits's Linkedin Analytics

I used to hate sales. More specifically, I used to hate the feeling of being sold to. Even more specifically, I used to hate the feeling of being sold to in a textbook manner. - Lack of transparency - Feeling as though you’re just a part of a script - The conversation sounding as though it was B2C, not H2H (human-to-human) When I got into lead generation, I knew that it was something I wanted to change. Rather than treating prospects (or clients) as mere numbers who were nothing more than a part of a metric (pos. reply %, etc.), I wanted to treat every single prospect and client as a partner with whom we could: - Collaborate if both parties have something the other party wants - Customise and adjust my approach to meet their exact needs - Actually build trust and establish a relationship And that’s what I’ve been doing. This H2H approach to lead generation has turned out quite well: 1) Some of our partners booking calls with several >€100M ARR companies 2) Some of our partners 2x or even 3x-ing their pipeline value 3) Some of our partners booking ~20 calls per month So if you feel like you resonate with a more authentic, H2H approach for lead generation and sales, let’s talk. Perhaps we see that there’s room for collaboration.