Bitrise

Bitrise is a mobile DevOps platform built around industry-leading mobile CI/CD and DevOps tooling. 

- Responsible for the strategy, budget, development and execution of a successful multifaceted global in-person and online event portfolio across EMEA, AMER & APAC, aligned with segmentation, ICP and Named accounts
- Leading the end-to-end project management of over 30+ field marketing initiatives yearly alongside other complex marketing campaigns, to drive lead generation (with specific focus on MQL and new business Opps) resulting in 2X influenced pipeline generation
- Working cross-functionally with the rest of the commercial org on complex marketing campaign strategy, processes, execution, enablement and effective alignment (Jira, Confluence, Marketo, Amplitude,etc)
- Building and nurturing external client/partner relationships to further expand on demand generating opportunities, leading over 15+ partner account marketing campaigns and influencer relations
- Devised and implemented the first ever virtual Mobile DevOps Summit, with over 100 speakers in 7 tracks, resulting in 56 hrs of content and 4000+ registrations, with a 50% prospect to MQL ratio
- Working alongside demand generation and marketing ops on financial reporting, budgeting and forecasting
- Analyzing, measuring and reporting on event campaign effectiveness and to track follow-up processes (Tableau, SFDC, Baremetrics)
- Leading a team of impact driven event specialists per region.
- Championed process improvements that resulted in streamlined operations and cost savings.

Head of Events & Field Marketing

Head of Events & Customer Marketing

- Led & worked alongside 4 Program Managers
- Responsible for the smooth running of all tracks at the TNW Conference Flagship conference (with 375 speakers on 15+ stages)
- Determined the content direction for the different stages at the event, through thorough on-going customer, client and partner research
- Owned program content for all strategic global partner events
- Regularly tracked and reported back on results based on initial KPIs
- Collaborated cross functionally on marketing and sales strategies to promote program awareness and participation.
- Enhanced program efficiency by streamlining processes and implementing innovative solutions.
- Collaborated closely with executive leadership to develop strategic plans for long-term growth.
- Negotiated program contracts and agreements to obtain cost-effective pricing.
- Monitored programming trends to keep content relevant and up-to-date.

Program Director

UNLEASH

UNLEASH formerly HR Tech World is the largest global gathering of it's kind, evolving into an economic powerhouse by playing host to buyers from over 100 countries worldwide, with combined revenues of +€11 Trillion (72 of Top 100 Companies by Revenue attending this year).

- Full ownership and responsibility for creating and driving strategy, effective briefing, management of program campaigns
- Led and project managed the entire production and program of the global event portfolio (London, San Francisco, Paris and Amsterdam) alongside 5 event specialists
- Evaluated emerging technologies and market trends to identify new opportunities for business growth.
- Devised and built out a thought-leadership multi-streamed conference programs across 18 stages
- Responsible for driving registrations and pipeline generation through digital marketing efforts, sales enablement and sponsorship campaigns resulting in over 5000 attendees and 200 sponsors
- Established strategic partnerships with key industry players, fostering collaboration and mutual benefits.
- Cultivated strong relationships with stakeholders at all levels of the organization to facilitate smooth execution of projects.

Global Director of Event Production

Director of Event Production

- Drove research and development of a market-driven conference agenda within the HR Technology sphere
- Identified and contacted high-level speakers and recruited them onto a multi-streamed program (increased the number of speakers by 50% for the 2nd annual)
- Ensured timely and pragmatic content that delivers on business intelligence expectations of conference participants and sponsors
- Negotiated speaker fees and controlled project budget
- Wrote marketing collateral and formulated the strategy for direct marketing campaigns associated with the project
- Took full ownership and responsibility for creating and driving strategy, effective briefing, management and motivation of the sponsorship team, marketing, and delegate sales campaigns (over 50% increase in the overall number of participants, 25% increase in sponsorship & media partners)
- Ensured event achieves a pre-agreed gross profit margin through effective project management
- Delivered on all production & project management activities within the given production schedule and timeline

Event Producer & Project Leader

Fleming.

•	Help build and develop a sales office from ground up in Montego Bay, Jamaica 
•	Oversee a team of 15-20 sales executives 
•	Develop office strategy, quarterly sales plans to achieve KPI targets for the North American market
•	Maximize new business development opportunities and manage existing client relationships
•	Grow the sales floor and the entire company by constantly recruiting, sourcing and hiring local talent 
•	Take part in organisational development, employee engagement processes and training programs
•	Direct report to the VP of Sales

Senior Business Development Manager

•	Cold-call with the aim of recruiting new clients globally
•	Negotiate sponsorship contracts with new & existing key accounts (15 new key accounts within the first half a year, awarded “Top Business Development Manager of the Year” in 2012, based on the amount of sales revenue)
•	Maintain and analyze client databases using CRM cloud systems
•	Coordinate with cross-country teams to develop and execute marketing campaigns, and to design strategies to achieve project targets

Business Development Manager

Danone

Junior Brand Manager

Publicis Groupe

Account Executive Intern

Marketing & Event professional with 14+ years of track record in developing and managing world class experiences, building thriving communities, leading campaign management through a 360 degree role working cross-functionally. Extensive experience working with clients & partners across various technology industries. Skilled in evaluating complex marketing needs and implementing multi-pronged campaign strategies which accelerate demand generation and drive pipeline growth. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

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