by Default CMO

Work with B2B tech companies from early-stage to seed helping them with Product marketing strategy, product launch, customer acquisition, research and JTBD, positioning and messaging, go-to-market strategy, and helping them go from $1M to $100M in revenue.

Working industry: Finance, Health/Wellness, B2B Tool/service, Career/EdTech, Internet security.

CMO & Product Marketer

Vegpal

Chief Marketing Officer (Fractional)

WOKEN

As a CMO of a fast-moving career tech startup, I was responsible to develop and redefine marketing strategy and identify the most efficient channels and delivery methods based on detailed ROI analysis.

Pinto

I helped the founder with strategical segment defining the product, developing the sales funnel, creating marketing architecture & finding the right distribution channel.

Other key points:
- Experiment building new products that get customers, launch the product, develop pricing strategy, and led go-to-market strategy (SEO, LinkedIn, creating landing page, building content marketing system).
- Design landing pages and crafted the message that resonates with the target market segment & define positioning messages that sell.
- Build a content marketing strategy that increases online presence & gets paying customers.
- As a hired product advisor, I build a detailed product marketing strategy based on user journey & pain points and define a content marketing distribution plan that aligns with business goals and fulfils customer requirements.

Product Marketing Advisor

Marked

A platform for creators to visualise their content-creating path and access all content published on different platforms under one roof. Completely build through nocode tools.

I was responsible for designing and creating the product roadmap based on 100+ interviews conducted from influencers and people creating content on daily bases.
The problem we were trying to solve was to increase efficiency, quality, saving time and consistency in creating content. Focus more & keep everything organised.
We launched the private beta version for creators with 1 Million+ subscriber/followers.

Head of Product Marketing

WorkMap

WorkMap (Under Beyond Execute) is a content discovery and networking tool.

Key points:
- My first experience in building a tech startup & bootstrapping as a non-tech founder.
- I initially design the MVP myself and hired developers to bring the idea to life. Within a few months, I was able to grow the team to 3 staff members and together we launched it as a content marketplace which got 12000+ users in 8 months.
- I’ve been shipping features, redesigning the complete product, bringing investors on board, acquiring users, building brand identity and keeping the content quality and moderation high.
- Version 2 of the product launched after 1 year with the advanced content search bar, users building network (making it semi-social media), build subscription plan that includes placing ads and sponsorships, increased ~12% traction each month & build cross-promotional content.
- Our database has ~45000 content (making it a mini search engine) in form of articles, videos, newsletters, podcasts, images and courses.

Founder and CEO

Beyond Execute 

I proudly build Beyond Execute (A marketing campaign agency) that worked with clients from all around the world straight from college. Being a solo first-time founder I had to move fast, and I did.
In 3 years I managed to grow this single handily agency from 1 person to 5 full-time employees, from 1 core service to 5 services and got clients like McDonald’s, Adidas, Qeeur, & many early-stage startups with ~18% YoY growth.
- I personally helped to craft, plan, launch and distribute marketing campaigns for 25+ clients.
- I coordinated with internal teams and customers to provide flawless service for different audience segments & industries to deliver across the world.
- Helped some clients to fight the high competitive market and build an online presence with a very limited marketing budget. Still was able to make them a hit product.

Founder & CEO

Ritika is a fractional CMO, Product Marketer & previously a SaaS Founder. Working with 10+ b2b brands on Product marketing strategy, product launch, customer acquisition, research and JTBD, positioning and messaging, go-to-market strategy, and helping them go from $1M to $100M in revenue.

Some industry highlights: Finance, Health/Wellness, B2B Tool/service, Career/EdTech, Internet security.

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Ritika Mehta's Linkedin Analytics

Ritika Mehta

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ritika Mehta's Linkedin Analytics

Ritika Mehta

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Ritika Mehta's Linkedin Analytics