Great Learning

Managing sales operations team and it's responsibilities that includes chat support, inbound calls support, lead transfers, escalation resolution, people management etc.

Additionally, handling the responsibility of the documents evaluation process of the students application for Masters Program at Northwestern University in the US (In partnership with Great Learning).

Assistant Manager - Sales Operations

• Generating leads through Chat via Drift. 
• Qualifying them and moving it to Sales Team.
• Responsible for the rate of conversion on generated leads.
• Auditing sales calls and preparing qualitative reports.
• Handling Inbound call queries and qualifying them for further conversions.

Senior Executive - Sales Operations 

• Was responsible for the admissions of IIT- Roorkee, Full Stack Development program.
• Handled other programs like Cloud Computing, Data Science Business Analytics etc. as well.

Senior Learning Consultant

BYJU'S

Senior Business Development Associate

Business Development Associate

Business Development Trainee

Expert Investors

Business Development Executive

Convergys Intelligent Contact

Process Chat Advisor

Concentrix

Customer Service Specialist

Building Personal Brand From Scratch || Generated 335k+ impressions in 7 days ✅

Hey there! 

I’m Ritika, thanks for stopping by!

For TL;DR :

I help busy founders/coaches build their personal brand from scratch. 
If I can build my brand, I can build yours too.

Long Version: 

I have more than 4+ years experience in the corporate world in business development and operations domain. 

I always wanted to explore different opportunities.

So in July 2023, I decided to start writing on LinkedIn and it became one of the best decision so far.

In no time, I was able to build a community of 19,000+ people and counting.

I was able to make an impact through my content and generate an average of 400+ engagements/post.

Therefore, I decided to help peers and busy owners to grow their brand with my unique strategies.

So here's what I can help you with:

✅ Profile Rebranding/ Optimization
✅ LinkedIn Profile Management 
✅ LinkedIn Growth Strategy 
✅ Content Strategy
✅ Lead Generation
✅ Visual Branding
✅ Ghostwriting

If you want to know how I built my brand from 0 to 19,000+ community, then:

- Book a quick 1:1 personalized consultation call with me or contact me at ritikasinha.work@gmail.com

All the best!

Cheers!

Your personal brand won’t save you from being AVERAGE if your mindset sucks....

This would sound harsh,
but some people don’t want to grow,
they just want to look like they are growing.

Today, many people chase visibility - followers, views, likes,
without ever fixing the one thing that truly 
decides growth: Their mindset.

Because let’s be real, you can post every day, 
build an aesthetic profile, and sound “smart” online…

but if you can’t take feedback,
if you’re allergic to unlearning,
if you only want attention & not setbacks,
your personal brand is just an illusion of progress.

In the last 2 years of consulting 85+ people,

the biggest difference I’ve noticed between those
who grow fast and those who stay stuck
isn’t content quality. It’s mindset quality.

The ones who win don’t post for validation, 
they post for impact.

They’re not obsessed with reach, 
they’re obsessed with refinement.

So no, your personal brand won’t save you from being average.
But your mindset 100% will.

P.S. Remember, visibility fades. Character compounds in the long run.

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

Ritika Sinha

I make Personal Branding easy for everyone.

Your “authenticity” is the reason you’re NOT growing...

Yes, being real matters. But here’s 
the truth nobody likes to admit:

Authenticity without relevance → Noise.
Authenticity with relevance → Growth.

A lot of creators, founders, and coaches 
share honest content that feels good to them,
but sadly, it doesn’t do anything for their audience.

And this is something I had to learn the hard way too.

Here’s a simple example from my own content:

When I recently spoke about burnout, I didn’t just say:
“I’m exhausted and overwhelmed.”

Instead, I connected it to something my audience struggles with:

“I burned out because I was saying yes without setting boundaries’’

the same thing many creators do when 
they chase growth instead of clarity.

The post had same authenticity.
But different angle.

And it performed well because it wasn’t just my truth,
it became their insight as well.

Before you share something “authentic,” ask:

“How does this help my audience understand themselves better?”

If you can’t answer that, restructure it until you can.

So, take any personal thought you want to share.
And add one line that links it to your audience’s struggle.

That one tweak changes everything.

P.S. What’s one tweak you’ll test this week?

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

Peace is more expensive than MONEY...

That’s the biggest lesson I learned in 2025

This year, I didn’t burn out 100 times 
because I had too much on my plate.
(I handled that before)

But I burned out because I carried too much 
pressure I didn’t even need to carry.

- I felt guilty for relaxing.
- I was “too” accountable and available for everyone.
- I said ‘YES’ when I should’ve drawn clear boundaries.

And eventually… it broke my sanity.

This year taught me something so important for life:

You can work hard without destroying yourself.
You can grow without losing your peace.
You can care without over-caring.

And that’s why in 2026, I’m promising myself 
to only choose what actually matters:

- Work that pays well.
- People who respect my boundaries.
- And a life that doesn’t feel like a race to win.

Because if you lose your peace, you lose everything.

P.S. What’s your #1 learning this year? Share below!

Found this relatable? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

I’m 27 but I still don’t:

- Own a car
- Went to any international vacation
- Upgraded latest iPhone every year
- Have a house under my name
- Have any luxury bag/ watch

Basically nothing “flashy” to flex on social media.

Most people today consider these things as a sign of success.

But here’s the truth:

I started earning at 18…
I could’ve afforded half the things on that list.
I just chose not to.

Because I prioritised something different.

Instead, I:

✨ Retired my parents at 22
✨ Funded my entire higher education
✨ Built a side hustle alongside my 9–5
✨ Grew my personal brand to 20K+ followers
✨ Took my parents on vacations (all self-funded)
✨ Bought medical insurance & term plans early 
✨ Spoke on podcasts & university webinars
✨ Started investing & saving consciously

None of this is “aesthetic enough” for social media.
But it’s real.

📍 The point is simple:

What you see is not always the full picture.
Everyone has different goals, timelines, 
and definitions of success in life.

Luxury doesn’t always make you successful.
Intentional and independent choices do.

So if you’re someone who is building things quietly right now, 
trust me you’re doing more than just fine!

P.S. What’s success for you? Share your thoughts below!

Found this relatable? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

“Just tell me how to get VIRAL.” A business owner asked me this on a consultation call recently.

For a second… I didn’t know whether to laugh or feel bad.

Because this is exactly what’s broken in the content game today.

Everyone wants virality.
Nobody wants sustainable growth.

But here’s the uncomfortable truth:

If your entire strategy depends on going viral, 
you don’t have a strategy.
You have a wish.

And in this chase for overnight numbers, I’ve watched people:

❌ Copy strategies based on whatever blew up yesterday
❌ Run behind trends that doesn’t resonate with audience
❌ Change their approach 10 times in one quarter
❌ And judge results based on likes, not progress

And then they complain that growth is unstable.

But instead of chasing virality ask yourself, what would you prefer?

A few posts with 20, 30, 24, 500 likes randomly…
Or 200 average engagement on every single post, consistently over time?

Because that’s the difference between virality & sustainable growth.

Virality gives you one high.
Consistency gives you a foundation.

Virality makes people notice you once.
Consistency makes people remember you.

The people who grew the fastest in 2025 
stopped chasing randomness…
& started chasing relevance.

So instead of asking: “How do I go viral?”
Ask a better question: “How do I become impossible to ignore?”

That’s where real growth begins.

P.S. What do you prefer Virality or sustainable growth (which takes time)?

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

Nobody owes you recognition, not even if you worked hard for it...

This might sound harsh. 

But let’s be honest, we’ve all been there, 
creating, showing up, giving our best… 
and still not getting noticed.

For the longest time, I believed effort automatically equals visibility.
But in reality? It doesn’t.

Effort is expected.
Visibility is earned.

When I started writing on LinkedIn, 
I used to get frustrated seeing others grow faster.

I thought, “I’m working just as hard maybe harder so why not me?”

But over time, I realized:

The world doesn’t reward you for effort.
It rewards you for clarity, timing, and courage 
to stay consistent when no one’s watching.

Your content doesn’t deserve reach 
just because you spent hours on it.

It deserves reach when it genuinely resonates with the audience.

And that’s the reality every creator, 
founder, or professional needs to accept.

📍 The point is:

You earn attention the day you stop expecting it.
So, don’t chase recognition.

Chase mastery because the moment you get great, 
the world starts to notice.

P.S. Repost & help someone who needs to read this post right now.

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

If you don’t understand decision psychology of your audience, you will 100% LOSE in 2026... 

Last month, I analysed my 50+ posts to know - 
why some posts worked so well while others 
equally good didn’t get much traction.

And what I found was interesting!

- It wasn’t the hook.
- It wasn’t the timing.
- It wasn’t the algorithm.

It was psychology.

People don’t take action because your content is “valuable.”
They take action because it aligns with 
how their brain makes decisions.

Here’s the simple framework that was common 
in all those well performed posts:

👉 Cognitive Trigger → What makes them stop?

A specific fear, desire, or tension they’re already thinking about.

For example: “Why your content isn’t converting even if you post daily” 
hits a deeper insecurity than “How to improve your content.”

👉 Sequence → What thought should come next?

Your post should guide the reader from
problem → insight → proof → action,
in this exact order.
Mess up the sequence and you lose attention.

For example: Don’t start with a solution before showing the problem

👉 Social Proof Placement → When do they trust you?

Not at the end. Not as a brag.
Place it right after your insight,
that’s when their brain subconsciously asks,
“Should I believe this person?”

For example: When you say, “Founders don’t struggle with content, 
they struggle with clarity, after working with 10+ founders I saw this,” 
trust locks in instantly.

📍 The point is:

When you map your content to how humans think, 
everything changes - retention, shares, saves, and trust.

P.S. Which psychological trigger will you in your content this week? Share below!

If you’re posting with effort but still feeling stuck or burned out, book a 1:1 call with me & let’s solve it together:

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

Stop chasing reach. ❌ 
Start chasing RETURNING audience ✅ 

One thing I’ve realised after consulting 90+ founders/creators:

Reach brings attention once.
Returning viewers build trust repeatedly.

Most people never track this metric and 
that’s exactly why their growth feels unstable.

Here’s a simple way you can improve your returning viewer rate 
without complicating your existing strategy:

✅ Create 1 “Return Post” every week

A post designed ONLY for people who’ve already consumed your content.
Not to impress new people but to deepen trust with the people who stayed.

This can be:

- A belief-breaker
- A personal lesson from your niche
- A repeatable framework you actually use
- A simple explanation of a complex concept

These posts become “sticky content”, 
the kind people look forward to.

✅ Add 1 line that signals continuity

A small tweak can change everything:

For example: “For the people who’ve been reading me regularly…”

This single line tells your audience: “They already know you”
And people always return to places where they feel they belong.

✅ Track the pattern manually

You don’t need analytics.

Just observe: Are the same profiles liking, commenting, 
viewing your profile, and saving your content again?

If yes → your brand becoming memorable.
If no → your message isn’t sticking enough.

In the end, reach grows numbers.
But returning viewers grow influence.

P.S. Do you know how many people come back to your content?

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

You WON’T always love creating content and that’s okay...

Some days, your ideas will flow...
Other days, you’ll stare at the screen for an hour,
and hate every word you write.

Trust me, it happens with most of us.

But that doesn’t mean you’ve lost your spark.
It means you’re human.

Creator burnout isn’t always about doing too much.
Sometimes, it’s about doing everything without direction.

I’ve seen this with so many creators I’ve consulted:

They’re not tired of creating.
They’re tired of not seeing results.

So, here’s exactly how I’ve learned to handle it: 👇

✅ Accept the creative chaos and flow

You’re not supposed to be inspired every day.
Your only job is to stay in motion, not in perfection.

✅ Create systems that carry you on low-energy days

When motivation drops, systems save you.
I rely on my 3 Theme Rule - 3 core topics that 
keep my brand consistent, even when I’m not “feeling it.”

✅ Detach from validation

Every post won’t perform. Every idea won’t land.
That doesn’t make you less of a creator, it makes you a consistent one.

 You don’t have to love creating every day.
You just have to love the person you’re becoming in this journey.

P.S. If you’re posting with effort but still feeling stuck or burned out, Book a 1:1 call with me & let’s solve it together 👇

https://lnkd.in/g5rAzrBy

Most people don’t hate Mondays. They hate their choices...

People dread Monday not because of the day…
but because of what the day reminds them of -
a life they don’t fully enjoy living.

Over the last few years of consulting, I’ve met two kinds of people:

→ The ones who count down to weekends and,

→ The ones who work through weekends, 
not because they have to, but because 
they genuinely love what they do.

And what’s crazy is, some of the most peaceful, fulfilled people 
I’ve met are those who still work long hours but with purpose.

They don’t wait for Friday nights to feel alive, 
they stay fulfilled and excited all days.

📍 The truth is:

We love blaming our jobs, bosses, situations or “burnout.”
But deep down, what we actually hate are 
the choices that keep us stuck there.

❌ The comfort zone.
❌ The fear of starting over.
❌ The “maybe next year” mindset.

It made me realize something:

It’s not about working less.
It’s about working on something that gives you peace.

You can have the same 9 to 5, the same responsibilities,
but when it aligns with your values, it feels different.
It feels lighter.

So if every Monday feels like a burden,
maybe your job is not the problem.

Maybe it’s time to reflect on the choices that got you there,
and the courage it’ll take to make new ones.

P.S. You don’t need to love every Monday.
But you definitely need a life that doesn’t make you dread it.

Found this relatable? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

I’m sick of the “short-form vs long-form” debate. Here’s what’s actually WORKED for me:

The hybrid format.

A few weeks ago, I was on a call with a creator who asked me:

“Should I focus only on short posts or only on long ones?”

And this is where most people are stuck today.

Because if you’re building your brand in 2025, 
your audience doesn’t care about short form or long, 
they only care about your clarity & depth.

And that’s exactly why I shifted to a hybrid format where 
I prioritize a combination of different type of content 
formats based on different purpose.

📍 Here’s how it works:

1. Elevator Hook (for short-form)

A sharp belief-breaker.
The kind that stops people because 
it feels like you’re saying what they secretly think.

2. Micro POV (4–6 lines)

One strong insight from your experiences, 
mistakes, struggles or conversations.
Something only you can say.

3. In-Depth Positioning (for long form)

A longer breakdown when it comes to sharing a real life story, 
a detailed guide with actionable strategies etc.

This is where people understand your thinking process.
This is where real trust builds.

I’ve seen this format work better because 
it exactly mirrors how humans actually make decisions:

Quick attention → real understanding → trust.

But here’s the part most people miss:

What works for others may not work for you.
So instead of asking, “Which format is the best?”

Start testing every format then double down 
on the one your audience responds to.

P. S. What do you prefer the most - short or long? Share below!
 
If you’re posting with effort but still feeling stuck or burned out, book a 1:1 call with me & let’s solve it together 👇

https://lnkd.in/g5rAzrBy

This is my little secret to stay motivated whenever I feel like quitting…

I’ve been creating content on LinkedIn from last 2 years, 
& I’ve stayed consistent ever since. 

One thing I know for sure is, 
you don’t feel the same motivation every day.

Some days, you’re full of energy, 
ready to change the world. 

Other days, the thought of creating 
content feels overwhelming, 

& sometimes, you just want to leave 
everything and live a simple life.

To keep myself motivated, I do something super simple: 

I watch the oldest videos of top creators, 
from when they were just beginners.

Recently, I checked out MrBeast’s early videos. 

I was surprised to know that he started in 2012, and it took him 
2 years of consistent effort to reach his first 1,000 subscribers.

This blew my mind. 

Nowadays, 90% creators want instant success & 
don’t have patience to wait for greater outcome, 
but here’s the biggest proof that patience 
and persistence pay off.

Even MrBeast said this in his interviews that,
you don’t need to be born talented to succeed. 

You just need two things:

1. Consistency
2. 1% improvement every time you put out something

I do this once every 2-3 months, 
and it always refreshes my mind. 

Give it a try, it might just blow your mind too!

P.S. How do you keep yourself motivated?

Found this helpful? Follow Ritika Sinha for more such content. ✅

Founders love talking about innovation, until it requires CHANGING themselves...

Everyone loves the idea of innovation, 
as long as it doesn’t touch their comfort zone.

I have seen many founders talk about agility, disruption, 
and transformation in boardrooms…

but when it comes to reinventing their own mindset or systems 
especially when it comes to online pressence, suddenly, 
everything becomes “too risky” or “not the right time.”

Over the last 2 years, I’ve realized something:
The hardest kind of innovation is personal innovation.

It’s easy to upgrade your tools,
but difficult to upgrade your thinking.

It’s easy to say “we’re building the future,”
but hard to unlearn the habits that built the past.

And that’s where most personal brands and companies get stuck,
not because they lack ideas, but because they resist unlearning.

📍 The point is:

You can’t lead transformation externally 
if you’re not evolving internally.

And in 2026, adaptability is going to be 
the only competitive advantage left.

P.S. Your product doesn’t define your personal brand.Your mindset & personality does.

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

You’re not overthinking. You just don’t TRUST yourself yet...

When I started posting on LinkedIn, I’d to write something, 
edit it 10 times, then delete it eventually.

Not because it was bad.
But because I didn’t trust my own voice in the beginning.

And that’s what I see with so many creators and coaches too.
They don’t lack ideas, they lack conviction.

Here’s how I changed that over the year (You can too): 👇

✅ Stopped asking for permission

If it felt right, I hit post. 
Confidence comes from doing, not waiting.

✅ Collected proof of impact

I saved every DM and comment that said, 
“this helped.” Because proof kills doubt every time.

✅ Created before consuming

The less I scrolled mindlessly, 
the more I created and sounded like me.

📍 The truth is:

You’re not overthinking. You’re just under-trusting.
Your voice becomes powerful the moment 
you stop self doubting yourself it.

P.S. Do you overthink while writing content too? Share your thoughts below!

Found this helpful? Follow Ritika Sinha to get 1% better on personal branding daily. ✅

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