Riya Sarkar's Linkedin Analytics

As a Communications Manager at Pledgeball, I combine my passion for content creation and sustainability to promote positive social and environmental change through sports. Pledgeball is a charity that empowers sports fans to take action against climate change by pledging to reduce their carbon footprint. In this role, I lead the development and execution of Pledgeball's communications strategy, overseeing the creation and distribution of engaging and informative content across various platforms, including social media, website, blog, newsletter, and press releases. I also collaborate with internal and external stakeholders, such as clubs and media, to amplify Pledgeball's message and impact. My content creation expertise stems from my previous experiences as a Content Manager at Sportz Interactive and a Content Lead at aastey, where I whetted my skills in social media, video production, data analysis, and trend-driven marketing. I have successfully delivered captivating content campaigns for renowned clients, resulting in increased engagement, visibility, and revenue. I hold a Master of Arts (M.A.) in English Language and Literature/Letters from the University of Calcutta and a certification in Public Relations from the School of Communications & Reputation. I am also proficient in CrowdTangle and Buzzsumo, two powerful tools for content analysis and strategy. I am driven by a strong sense of purpose and curiosity, always eager to learn new things and explore new possibilities. I believe that content has the power to inspire, educate, and mobilise people to make a difference in the world.