Propelled Brands

•	Primary marketing liaison between NerdsToGo and Corporate as well as franchise partners for all existing and new locations. Serves as primary marketing liaison for FASTSIGNS new centers
•	Communicates annual marketing programs to the field and helps franchisees with implementation while monitoring, evaluating, and analyzing franchisee local market performance
•	Creates and executes local marketing budgets and plans as needed – for both new and existing NerdsToGo owners and new FASTSIGNS owners; serves as a consultant by providing ideas and strategies to help build awareness/sales, reviewing media proposals and making recommendations
•	Manages multiple aspects of new center and resale center marketing including franchise compliance and account reconciliation, plan creation and execution, and vendor coordination
•	Assists with digital marketing including local search tracking, listing, email marketing and web updates as needed
•	Works with our preferred partners to create marketing campaigns for our centers
•	Provides information for monthly franchisee e-newsletters
•	Attends and/or presents at New Owner Trainings, Franchise Business Consultant Team meetings, and Marketing/Operations meetings
•	Works cross departmentally, ensuring that the Franchise Services Department is aware of efforts for centers
•	Tracks results of systemwide programs to confirm strong performance and recommends adjustments
•	Participates as needed in special department projected as assigned by management or Executive team members; serving on tiger-teams as needed

Multi-Brand Marketing Services Manager

MaidPro

In addition to my continued Associate Marketing Account Manager responsibilities:

• Key collaborator with our Director of Marketing in overall annual corporate marketing goals that aligned with our $1.5 million budget and marketing calendar.
• Directly supported our Director of Marketing in consumer marketing efforts (digital, print, direct mail, broadcast, local brand awareness) for a franchise system of 250+ franchisees. 
• Onboarded and trained our now current Director of Marketing.
• Supported our team through our brand refresh (summer 2022), website overhaul (fall 2022), and social media strategy with assorted vendor partners.
• Worked in continued close alignment with our in-house digital marketing team.
• Managed two brands – MaidPro and Men in Kilts
• Onboarded all Men in Kilts Canadian franchisees after acquisition, with continued marketing support and coaching.
• Onboarded and trained our current Men in Kilts Brand Manager.
• Assisted the Onboarding Department in transitioning MaidPro’s marketing training into a phased approach.
• A key presenter for our marketing tracks at MaidPro’s annual conventions, which hosted ~300 franchisees and vendors.
• Created our first MaidPro Marketing Playbook and regularly maintained our intranet resources for franchisees.
• Collaborated in recognizing and finalizing MaidPro’s marketing brand standards with the business operations team.
• Re-vamped and finalized our “Launch Checklist” for new franchisees in collaboration with the business operations team. 
• Key collaborator with our Director of Marketing, VP of Marketing, in-house digital team, and in-house creative team in quickly pivoting our messaging and marketing strategies system-wide during the pandemic, while supporting our MaidPro and Men in Kilts franchisee community.
• Liaison between vendor partners and franchisee community.  
• Point-person in historical franchisee/company/marketing systems knowledge within MaidPro.

Marketing Account Manager

• Lead for all marketing onboarding and training of new franchisees in the U.S. and Canada, educating on the entire MaidPro Marketing Model, while collaborating closely with our Onboarding Department to ensure new franchisees were setup for success.
• Analyzed and developed comprehensive local marketing plans for 100+ new/existing franchisees across the U.S. and Canada.
• Provided data-driven marketing consulting to franchisees on an ad hoc basis.
• Aided our Franchise Development team in closing franchise sales.
• Spearheaded cross-departmental and special projects.
• Collaborated closely with our VP of Marketing, Director of Marketing, and Creative team to ensure marketing messaging and brand standards amongst our franchisee community, as well as various marketing platforms, were followed and uniform.
• Helped maintain and create franchisee resources, including tutorials, articles, and intranet pages.
• Aided our business operations team in hosting marketing webinars through our Peer Performance Groups on all marketing topics, such as digital strategy/SEM, direct mail, employee marketing, and guerrilla marketing.

Associate Marketing Account Manager

• Executed our MaidPro’s sales process by taking inbound “warm” phone and web inquiries about MaidPro residential cleaning services throughout the U.S. and Canada.
• Worked closely and collaborated with local franchisees across the U.S. and Canada to sale residential cleaning services and schedule new clients.
• Maintained sales ratios for local franchisees as well as our National Sales Center.

Customer Service & Account Representative

Prestige Lending Services

• Gathered and reviewed all documentation needed from potential homeowners for lender.
• Ensured all documentation was accurate, verified, and complied with lender and federal policy.
• Verified income, credit, appraisals, and title insurance.
• Met crucial deadlines requested to ensure home loans closed in a timely manner.
• Collaborated with realtors to ensure smooth home buying process for clients.

Mortgage Loan Processor

Sewell Cadillac of Dallas

Assisted in the day-to-day functions by creating daily inventory reports for our sales team, as well as manage our online inventory. Researched, created captivating descriptions, and photographed frontline-ready inventory in order to promote a cohesive, professional image to our clients. Collaborated with the sales team, management team, and car detailers to ensure smooth and systematic rotation of frontline-ready inventory.

Photographer/Internet Operations

The Dallas Opera

Arranged and executed transportation for principal artists, personally assist in the day-to-day business and personal endeavorers of the principal artists while also tending to highly confidential artistic talent. Aided in daily rehearsal schedule creation, as well as  the production team through various tasks/projects to ensure smooth rehearsals and performances.

Artistic Transportation Coordinator

The Santa Fe Opera

Supervised and mentored a staff of 8 apprentices in the running of properties for various opera productions, as well as assist in safety prodcedures and scheduling. Acted as liaison between the Director and the Properties Manager.

Properties Run Crew Chief

Provided and executed set-up and striking of rehearsal and pit layouts, musical instruments and other services to the Santa Fe Opera Orchestra during all rehearsals and performances as well as aid in executing on-stage rehearsals while reflecting a positive and professional image for the Santa Fe Opera.

Orchestra/Production Services

The University of Texas at Arlington

Performed leasing activities in accordance with applicable laws to maximize housing occupancy. Negotiated lease offers and prepared, executed, and explained leases and related documents. Communicated with and audited on-site property management staff regarding information and documents relating to resident occupancy. Managed and updated lease systems and related databases. Assisted other leasing staff and provided general receptionist duties for suite offices.

Leasing Consultant

Served as a mentor and advisor for 38-70 out of 420 first year and returning students in a coeducational living environment. Created and presented hall programs, as well as promote hall and campus activities, in order to educate residents about critical issues.

Resident Assistant

A thorough knowledge of choral music. Filed and categorized music accordingly. Distribution and accurate record keeping of music issued to chorus members.

Choral Librarian

Simply put - my passion is helping people. Melinda Gates once said, "To know that one life has breathed easier because you lived, to me, THAT is success." This resonates deeply with the core of who I am, with the values I will continue to bring as an innovative marketing professional, and what I believe is my purpose. I am an extremely driven individual who is a fanatic for details, flexible and self-motivated, who thrives in a very diverse environment and can build organic relationships with people from all walks of life.

My eagerness and devotion to cultivating education, diversity, equity, growth, strategic marketing planning and analytics affords me the opportunity to be a part of something bigger, where I can continue to help drive success, move-the-needle, and maximize ROI. With passion, diversity and patience comes knowledge, devotion, and wisdom.

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