Randy Ksar

Uniphore

-Managed the content team, which consisted of an in-house writer and external writers hired via Upwork, producing blog posts, SEO articles, customer communications, internal communications, and landing pages. 
-Directed the video strategy and production for live streams, webinars, all-hands, podcasts, and C-Suite videos. Ensured consistent, high-quality output aligned with Uniphore’s brand and messaging goals.
-Launched Uniphore’s customer marketing strategy, enabling sales, PR, analyst relations, and demand generation teams to collaborate with referenceable customers.  Established a scalable framework to identify and engage key advocates, creating impactful customer testimonials, case studies, analyst briefings, and PR wins.
-Introduced AI content tools to the global marketing team, including ChatGPT Teams, Descript, and Grammarly, enhancing the efficiency and consistency of messaging across all channels.

Global Customer Marketing and Content Lead

Host of Conversations that Matter, a podcast from Uniphore

-Established Uniphore's social media program, grew engagements by 519% over 3 years, and post link clicks to Uniphore.com by 581%. This was due to a combination of content strategy, engagement best practices, and new visuals specific towards each network. 
-Onboarded Sprout Social and Canva into our publishing workflow and produced content daily across LinkedIn, Facebook, Instagram and X (Twitter). 
-Trained the executive leadership team on social media best practices, optimized their LinkedIn profiles and produced content for major announcements. 
-Launched the Uniphore podcast “Conversations that Matter” and won an award for being one of the top CX enterprise podcasts. The podcast targeted contact center and customer experience leaders.  Click here to view featured episodes.
-Managed a community of CX and AI creators, producing content for our podcast, social, webinars, internal events, live streams and external speaking engagements. 
-Managed budget, agency resources and execution for SEM and paid social campaigns, driving targeted engagements and maximizing ROI across LinkedIn, Facebook and Google.

Head of Social Media & Influencer Marketing

Social Media Consultant

- Spearheaded the development and execution of 8x8's comprehensive social media strategy, enhancing visibility and engagement across platforms such as LinkedIn, Twitter, Facebook, YouTube, Google My Business, and Instagram.
- Significantly increased the publication frequency of targeted thought leadership content, managing the blog's editorial calendar and boosting output from 1-2 pieces to over 20 pieces monthly.
- Led the 8x8 Advocacy Program to a remarkable 164% increase in active users year-over-year, enhancing the program's content click-through rates by 16,000.
- Produced weekly email newsletters, curated branded and thought leadership content, and trained content publishers across the company to ensure consistency and quality.
- Collaborated with the PR manager to develop and execute a strategic social media plan for 8x8's CEO, resulting in a 140% increase in his follower count and an average of 10,000 organic video views on LinkedIn year-over-year.
- Launched and produced the 'Communications. Transformed.' podcast, interviewing thought leaders in customer experience, productivity, leadership, and cloud communications, which doubled the listening audience within six months and achieved 5,500 listens in 2019.
- Initiated a social support and peer-review program to engage with customers having negative experiences, employing tools like Sprout Social and Birdeye to enhance workflow efficiency and trained two remote employees in social media best practices.

Senior Manager, Social Media

•	Defined and executed the marketing strategy to promote the Satori platform to smart city, IoT and enterprise developers. 
•	Managed the editorial calendar and produced content including blog posts, podcasts, social media copy and thought leadership articles. 
•	Worked with business intelligence consultant on designing and implementing marketing dashboards that analyzed campaign effectiveness including conversions and paid media performance.
•	Trained executives, product managers and technical evangelists on benefits to personal branding and social media.

Content Strategist

Voce Communications

•	Lead integrated PR & marketing teams on social media, influencer marketing, employee advocacy, thought leadership, PR, and analytics projects for clients.
•	Clients included Lexis Nexis, Adobe, Early Warning, Citrix, Splunk, Tile, Lattice Semiconductor, Hotwire and the Almond Board of California. 
•	Provided insights and engagement recommendations for clients by monitoring earned media sites, community forums, and social media.
•	Coached senior executives on content strategy, storytelling, executive communications, thought leadership, social media, and meetup strategy. 
•	Defined and executed the agency’s San Francisco Bay Area marketing strategy by leveraging influencers, partners, earned media and events.

VP, Digital

Visa

•	Managed Visa’s developer community which included strategy & day-to-day management of their blog, forums and social media (organic and paid media).
•	Created video content strategy and got executive buy-in to hire an agency and produce thought leadership and how-to video series.

Digital Marketing Consultant

Landon Consulting

•	I work with all sizes of technology companies that are looking to engage with their community across earned, owned, shared and paid channels. 
•	Projects ranged from social media strategy, content creation, influencer marketing, employee advocacy, developer marketing and user research. 
•	Past clients included: American Express, Jibe Mobile (acquired by Google), Visa, Mintigo, Giroptic (raised $1.4M on Kickstarter) and startups in the Silicon Valley

Marketing Consultant

Motorola Mobility (a Lenovo Company)

•	Created 1st social media function in the company focused on evangelizing developer resources through social channels and the Motorola developer online community.   
•	Collaborated with engineering, developer relations, and marketing on producing content (blog posts, videos, podcasts, and webinars) that engaged with the community across a variety of owned and shared channels including the blog, podcast, social and user forums.  
•	Oversaw management of online community (powered by Lithium) which included tools for all employees and influencers to create content.
•	Produced over 150 events (podcasts, meetups, and webinars) that produced highly-quality leads and increased organic SEO traffic relevance to the program.
•	Grew awareness of the program in Latin America, South America, Europe, China, and South Korea by launching meetups, social campaigns, and influencer content. 
•	Advised senior leadership on social media best practices, how-to leverage their personal brand, and integrating community into Motorola products.
•	Attended and spoke at industry conferences and meetups promoting Motorola Mobility developer resources, mobile app marketing, and growth marketing best practices.

Sr. Social Media Manager

Ribbit

•	Managed Ribbit’s global social media outreach for their VOIP enterprise, consumer and developer products
•	Worked closely with VP of Marketing and sales team on generating content that produced valuable leads via social media and email marketing channels
•	Attended developer events promoting Ribbit’s products and producing social media content in audio and video format
•	Produced and marketed live video streaming events from company headquarters

Yahoo

Led the successful launch of over 50 global brand marketing campaigns, reaching over 500 million users and generating over 1 million leads. I specialized in integrating user-generated content experiences and community functionality into campaigns, enhancing audience engagement. Additionally, I managed a team of developers across Sunnyvale and India, and served as President of the Yahoo! Toastmasters club, where I guided employees in improving their communication and leadership skills.

Brand Marketing Manager

Rovi Corporation (now TiVo)

•	Managed strategy and day-to-day execution of Roxio affiliate program and ecommerce partnerships
•	Increased Roxio’s affiliate program revenue from 1% of to 10% of total online revenue
•	Managed eCommerce website including content and inventory management of digital and physical products, fulfillment and customer support
•	Worked closely with web producers, engineering, product management, and sales on producing website promotions, ROI-focused emails and website landing conversions
•	Forecasted quarterly and yearly units and sales volumes for upcoming email and site promotions

Web Marketing Manager

A little bit about me….

☀️I help executives with their personal branding and optimizing their LinkedIn profiles to sell more.

☀️I am a motivating team leader and content marketing expert who has lead digital, social media and content programs for organic and paid channels. 

☀️I have a passion for working with influencers and creators to launch campaigns, products and brands.

☀️I am a strategic and innovative problem-solver with a proven ability to optimize workflows, identify the right resources, and leverage AI technology to achieve significant business outcomes.

When I am not “burning the midnight oil”, you can find me coaching youth sports, traveling to a tropical paradise, running a marathon or playing tennis 🎾.

Message me to talk more.

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