As part of the Marketing Operations leadership team, I manage six direct reports + three contractors in the creation and implementation of marketing assets. My focus areas include building and refining scalable processes, internal stakeholder collaboration, and professional development coaching. I report to the VP of Marketing Operations and am responsible for producing high-quality marketing assets across all 2U/edX product lines.

Marketing Manager II

Marketing Manager

I collaborated with internal teams to launch new products, improve marketing assets, and streamline cross-team processes.

Senior Coordinator, Marketing Operations

As a senior brand marketing coordinator, I worked with internal and external stakeholders to oversee all conversion activities. I influenced overall marketing strategy, developed and implemented effective marketing assets, and built relationships with our university partners. I developed marketing strategies for 12+ new product offerings, reaching over 120 countries and exceeding management targets.

I supported Syracuse University, the London School of Economics and Political Science, and the University of London.

Senior Coordinator, Brand Marketing

As a brand marketing coordinator, I oversaw segmentation, testing, optimization, messaging, and design for email, webinar, and admissions communications for nine graduate programs. I supported Emerson College, The George Washington University, New York University, and Pepperdine University.

Coordinator, Brand Marketing

Mount St. Mary's University

I created custom events for the Mount community through collaboration with talent agents, vendors, and university staff. 

As marketing manager, I was responsible for program branding and advertising/promotion. I also managed a team of graphic designers and social media specialists. 

As hiring manager, I hosted informational webinars, coordinated the application and interview process, and developed a mentorship program.

Event Planner, Marketing Manager, and Hiring Manager

I'm passionate about helping brands drive long-term growth. I enjoy taking on new challenges, fixing problems, and improving relationships. I dislike passive voice, emails that are too long, and broken links. 

I've managed people, developed marketing plans, iterated on processes, and nurtured client relationships.

Taplio

Ricky Ocampo, MBA's Linkedin Analytics

Ricky Ocampo, MBA

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ricky Ocampo, MBA's Linkedin Analytics

Ricky Ocampo, MBA

Want to drive more opportunities from LinkedIn?

Ricky Ocampo, MBA's Linkedin Analytics