Tunad

CSO & COO

Self Employed

Senior professional specialized in the marketing and communication business, return on investment improvement and modeling, research and restructuring of the marketing área. Representative of Audio Monitor, a platform that triggers online campaigns at the exact moment na off-line campaign goes on air on TV. Consultant for GLG (UK) and AlphaSights.

Marketing Communications Consultant - Serendipity Ads

TV1.com

Consultant for TV1 on business and media affairs

Business and Media Consultant

AudioMonitor

Strategic consultant, responsible for restructuring the business to prepare for exponential growth. This role includes the implementation of the comercial area, pricing strategy, operations, production and quality.

Strategic Consultant & COO

Responsible for the implementation of a state of the art audience measurement service in Brazil. This includes bringing the most advanced hardware, establishing a reliable and statistically accurate panel and responsive software adapted to Brazilian market needs (broadcasters, agencies and advertisers). The panel was launched in Oct 1st, 2015.

In this capacity I led an organization of 186 people, reporting to the Latam Regional COO and the Global Head of Audience Measurement.

Diretor Geral - CEO - TVAM

Active participant in the development of the marketing activities in Brazil, one of the three representatives of ABA in the review of the media rules by CENP. Appointed counselor of CONAR in 2011 and 2013

Counselor at the Brazilian Advertisers Association | ABA | CONAR

GVT is among the most respected Telecom companies in Brazil and part of Vivendi Group. In this capacity, I was responsible for all consumer and business marketing campaigns, demand generation for sales, creative & media agency management and Corporate Communications. I managed a team of 45 people in 5 areas, including PR, Media, Online, Trade and Marketing. I improved Marketing ROI by 37% and contributed to a 17% sales increase.

Marketing Director | Communications Director | Media director

Media and Corporate Communications director for Reckitt Benckiser, responsible for media and communication strategy in the Latin American region and Digital and Content production for Latin America and Asia Pacific (Korea, Thailand, China and India). That role encompassed campaign ideation, film production management and negotiation for developing markets, hiring and training of marketing agencies and communication modeling for Latin America.

Regional Communications Director | LATAM Director | Media Director | Global Production Procurement

Responsible for the media modeling and corporate communications for the Latin American region, including PR and launch of Health Care portfolio

Regional Communications Director | Latam Media Director

Responsible for the media buying process implementation and evaluation, team building, agency selection, negotiation and training. Also part of the Global Media team representing the Latin American region

Regional Media Manager | LATAM Media Manager

Director at Instituto Verificador de Circulação, the entity that audits the circulation of magazines and newspapers in Brazil. Back in the role as of June/2014

Director

Radio Midia System

Associate in a company operating in the phonographic market, producing low cost CDs for social and cultural inclusion based on a Brazilian patent. 25 artists recorded.

Director | Entrepreneur | Associate

Tenho mais de 25 anos de experiência como profissional de comunicação

Especializado em Administração de Empresas e Design Thinking, pelas Universidades de Stanford e Wharton

Construí uma sólida carreira como CEO da GfK, CMO da GVT e diretor na Reckitt e na P&G. Fui conselheiro da Associação Brasileira de Anunciantes, vice-presidente da ABMN, conselheiro do CONAR e diretor do IVC.

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