Uber

Working with restaurants in Tennessee and North Carolina to grow their businesses utilizing sponsored ads and promotions.

Account Manager - Uber Eats

Churn prevention training for Account Management new hires.

Account Manager New Hire Trainer

Identified local/regional marketing opportunities aligned with business priorities (major holidays, partnerships, seasonal occasions) and delivered campaigns to promote the EMEA Gifting business. 

Designed the 2023 Marketing Playbook for the Payments team, including a high-level strategy, plan to action, development and execution of creatives per market to fuel consumer demand and drive brand strength. 

Developed a deep understanding of regional priorities (business targets, P&L priorities, segmentation, priority markets) to be thought partners with Local/Regionals Ops, Product, Design and CRM teams. 

Engaged in stakeholder management across the organization – locally, regionally and globally with cross-functional teams to build awareness on the EMEA Gifting business. 

Planned and executed world-class integrated campaigns and activations, working closely with cross-functional teams on both strategic planning and execution of the 2023 Marketing Playbook. 

Translated deep dives from CRM data into simplistic reporting that could be assimilated into the EMEA Gifting marketing strategy for further development of the 2023 Marketing Playbook.

Marketing Manager, Gifting Operations EMEA

Influenster

Reviewed 200+ products on Influenster app, Instagram, Sephora, Saks, and other beauty reviewing sites.

Product Reviewer

Division-D

Created growth strategies for clients’ digital advertising campaigns by managing day-to-day strategy.

Oversaw proper management of 13 campaign budget and pacing, ad trafficking, and daily campaign optimizations.

Ensured successful performance of clients’ campaigns through advising Account Executives on new campaign ideas/strategies and compiling organized, data-driven, and detail-oriented client reports and data analysis.

Account Manager

Set up campaigns in the ad servers and DSPs which best fit the advertiser's needs.

Worked with the Account Executives and Media Planners to bring contacted advertiser IOs to full delivery.

Calculated and adjusted set up to ensure even pacing and healthy profit margins.

Performed optimizations to reach and exceed KPIs.

Created and updated campaign reports.

Programs: Monday, Campaign Manager, Verizon Media, The Trade Desk, Datarama, Google Display & Video 360, Snapchat Ads Manager, Spotify AdStudio, Xandr, Amazon Ads, Platform 161, Reddit, Audiomatic, Nativo, Anzu.

Assistant Account Manager

University Tees

Highest Selling NC State Campus Sales Manager with lifetime sales of $126,877.

Managed the University Tees NC State University’s Instagram, doubling follower count and successfully orchestrated a giveaway marketing campaign that increased followers by 200 in five days.

NC State Campus Sales Manager

Led a team of Sales Managers, maintaining accountability and morale. Ran monthly meetings to organize campus planning and developed future selling strategies that increased monthly sales 25% during 2019.

NC State Campus Director

Family Legacy Financial Solutions, LLC

Designed and built FLFS and Triangle Tech Net company’s website using Wix Editor.

Wrote and designed a continuing education program textbook for Wake Tech Community College.

Developed Family Legacy Financial Tools program, including five marketing videos using Toonly Animation software.

Ran campaigns for Triangle Tech Net LinkedIn and Facebook pages.

Provide reports on website, email marketing and blog performance using Google Analytics & Wix SEO.

Integrate client Fact Finding process and have developed company’s Referral Program using Pulse360.

Planned and marketed first annual Golf Tournament and Benefit Dinner, raising revenue for the Alzheimer's Association and Special Olympics.

Planned and hosted the Holiday Celebration Wine & Beer Tasting event for company's end-of-year client appreciation.

Marketing Intern

Kappa Alpha Theta at NC State

Managed the chapter alumnae Instagram, Facebook and LinkedIn, and hosted semesterly events to engage alumnae with chapter members.

Alumnae Engagement Director 

Millennium Planning Group

Researched and wrote 11 blog articles on lifestyle, financial planning, small businesses, and industry trends.

Content Creation Intern

MIDA

Rebranded MIDA Medical Inc.’s social media platforms, developed weekly social media plans, and designed graphics using Adobe Photoshop for three weekly posts.

Social Media Manager Intern

PepsiCo

Developed and improved headquarters image database to organize all global branding images, while facilitating consistent standards through implementing corporate processes.

Global Real Estate Intern

Client Success Specialist at Uber Eats 🍽 Digital Advertiser 👩🏻‍💻 Foodie🧋

Hey! I’m Rachel 👋🏻 an Account Manager based in Charlotte, NC!

I work on the Charlotte Account Management team at Uber Eats. This position combines my love for brand management, marketing analytics, advertising and my passion for food! Check out my feed to see what I’ve been up to at Uber 🍽

📌 Interests
Cosmetics - Sustainable Fashion - Local Food Exploration

💌 Want to get in touch? rachelnicwest@gmail.com

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