Roanna Lynch's Linkedin Analytics

If what I do were a cocktail, it would be equal measures of strategy and branding to two parts writing, topped with a citrusy twist of sarcasm. I’m a writer. I've been helping people and brands define their story and make sure it's heard for over 15 years. Specialising in leadership communications, I like complicated: niche topics that demand rabbit-hole-diving research, wildcard career switches that need to look cohesive, and products that need a careful mix of explanation and creativity. What I do differently happens before I put pen to (digital) paper: I listen and I sift. I understand the goal, then pick out nuggets of opinion and difference, turning them into distinctive, compelling content. From FTSE 100 CEOs to solo consultants, I work with both individuals and companies to bring their brand to life through strategic, high-quality storytelling. Available on a consultancy, fractional, or freelance basis, get in touch to tell me more about your project.