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Rob Atkins, MBA

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I’m a SaaS product marketer with a previous life in financial services, a generalist at heart, and on a growth journey to find my next big thing. As such, it helps to be a bit of a learning geek (now if I could finish my reading list, that'd be great!). Some key highlights: -Launched over 20+ products in my career -Developed GTM strategies for a new area of business for a multi-national investment manager, helping grow AUM from $17 billion to $30+ billion in my time there. -Led product marketing efforts for a series B startup with 50%+ annualized ARR growth I spend a lot of time thinking creatively, working backward from my target audience and what I'd be looking for if I was in "that" person's shoes and how to help them get that: -knowledge, -experience, -resource, -peace of mind, or whatever other catalyst that can lead them to a solution or a generally better life. I've brought dozens of products to market over my career, and love working with all the teams that are involved in doing that well (even you my Legal peeps!). I dig storytelling, market/competitor research, engaging with customers, nailing customer ICPs, driving compelling content, and leaving competitors a little jealous. I'm a metrics nerd (as long as they're helping us see what's actually ramping revenue). If you're looking to: -network, -talk through a product positioning or GTM idea, -get an independent "sniff test" on a customer or buyer persona, -engage for a straight-shooter mentor relationship, -hear a dad joke, or -just take a virtual coffee break, I'm up for it so get in touch! https://calendly.com/rob_atkins

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