Rob Mayhew

Movers+Shakers

Connecting brands to culture and spreading joy 😎

Head of New Business

Gravity Road

Creative Director

FleishmanHillard

UK Head of Influence & Retail

TikTok Brand Consultant 

Apothem Labs

I was Freelance Head of Digital at APOTHEM Labs (a leading luxury CBD brand), managing their ecommerce and social media presence for Europe turning this start up into one of the best new CBD retailers and brands in the UK within a year of launching.

Head Of Digital

Ogilvy Social.Lab Belgium

Business Director at Ogilvy Social Lab. 

Social lead for BAT's reduced risk products with a core focus on global best practice for social at heart brand development and new product launches with in-market local activation (strategic / paid media/ Influencer / F1 Partnership) .

Business Director (Freelance)

Arc Worldwide

Business lead for Molson Coors, Philip Morris International, Bacardi and General Mills.  Responsible for managing a team providing best practice shopper marketing campaigns and toolkits for all Molson Coors brands (Carling, Coors Light, Pravha, Staropramen, Doombar etc) and also managed the launch of IQOS the healthier alternative to smoking for Philip Morris in the UK.  

Managed Global and European toolkits for Off Trade and ecom on Bacardi (72 touch points in 4 weeks) and provided product launch toolkits for General Mills Snacks (Fibre 1 and Nature Valley) and World Foods (Old El Paso).  

Client lead for Fruit Shoots and led the development of Fruit Shoots for the moon campaign in shopper and online.

Senior Account Director

The Bank Agency

•	I was responsible for all social media and digital output for clients at The Bank including Neff (B/S/H) and San Daniele.
•	Leading a digital team that includes Digital Account Managers and Community Managers.
•	Responsible for the Bank's social media comms and launching The Bank's new website and Agency identity.
•	Managing the Neff Bake It Yourself Facebook community and turning this into Europe's biggest online baking community with 500,000 fans.
•	Launching Neff's first ever home appliance digital ATL campaign called Cookaholics.

Director of Digital

GREY London

Primary responsibility for managing all digital and social media strategy, creative and online content for both GSK and McVitie’s Masterbrand.

Digital Account Director

Pentland Brands

•	Pivotal role in both delivery of the SS14 communications strategy and the SS13 execution for Lacoste footwear.
•	Primary responsibility for managing the Lacoste footwear account and the value-add relationship between Lacoste footwear and the Pentland in-house creative agency.
•	Developed retail excellence for all 5 categories of footwear.
•	Managed fully integrated marketing campaigns for SS14, including video content creation, digital marketing, printed collateral, in-store (POS) collateral and POP.
•	Managed shoots for both stills and moving image for SS14 launch of all 5 shoe categories.
•	Managed retail output for all categories including best practice consumer experience and POS for SS13.
•	30 minute film and sales presentation for Lacoste SS14 Global launch.
•	Set up category strategy plans for remained of AW14 including project budgets and project plans.

Brand Manager Lacoste

🏆. Business & Finance bCreator of the year 

👨‍💼. By day I am Head of New Business at Movers+Shakers

🎭. And in the evenings I do stand up comedy and create agency sketches on TikTok.  https://www.tiktok.com/@mrrobertmayhew

For all opportunities ✍️ robmayhew@talentandbrands.com



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