Expedia Group

Senior Vice President Media & Affiliate Solutions

U.S. Department of Commerce

The United States Travel and Tourism Advisory Board (Board) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems.

The Board is comprised of up to thirty-two members appointed by the Secretary of Commerce. Members represent companies and organizations in the travel and tourism industry from a broad range of products and services, company sizes and geographic locations. Members serve, at the pleasure of the Secretary, typically for a two-year term. The Board was originally chartered in 2003, and because of the Department's need for the ongoing advice from industry representatives, has been re-chartered seven times, most recently in 2017.

U.S. Travel and Tourism Advisory Board (TTAB)

Speaker, Advisor, Board Director

World Travel & Tourism Council

The World Travel & Tourism Council is the organization that represents the Travel & Tourism sector globally. Members consist of CEO’s of the wolrd’s Travel & Tourism companies, destinations and industry organizations.

Vice Chairman and member of the Operating Committee

Google

Execute revenue strategies, account planning and business processes for global travel accounts
•	    Responsible for $4B in global marketing revenue
•	    Develop and execute business strategy for travel industry
•	    Author annual business plan and quarterly board reports
•	    Define the next generation of media platforms and products needed for the travel industry
•	    Industry evangelist – key note speaker and member of industry boards (HSMAI, ATME, USTA & WEF Council Chairman)
•	    Develop Industry specific thought leadership conferences (ThinkTravel, Digital Discovery Day

Managing Director, Travel

HSMAI

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide.

Past Board Chairman

Expedia, Inc

•	Lead the sales effort in establishing and negotiating long term corporate hotel agreements. 
•	Global responsibility for 30 strategic accounts, generating gross bookings in excess of $2B.
•	Managed a team of account managers responsible for driving growth within these accounts.
•	Developed marketing and sales opportunities that help drive incremental revenue and profitability.
•	Provided partners with reporting, educational seminars and advertising opportunities.
•	Identified partner marketing campaigns that provided additional site exposure

Vice President Strategic Accounts

Yum! Brands (Previously Pepsico)

•	Responsible for all new company, franchise and license development in Western U.S., including trade area and market demand analysis, brand expansion planning, screening and qualifying of franchise & licensee candidates, site review and partner strategies.
•	Worked with cross-functional groups (real estate, operations, business planning, marketing, finance and legal) to achieve annual operating plan for the Western Region and the Corporation.
•	Directed market planning team that developed five-year strategic plan for PepsiCo’s channels of distribution (Company, Franchise, and License).  This included initiatives to maximize shareholder value by selection of company vs. franchise ownership.
•	Directly responsible for $50,000,000 development budget.
•	Opened over 250 company, franchise & license units in 10 states during 7-year tenure. (States included: Washington, Oregon, Utah, Idaho, Nevada, Alaska, Minnesota, Virginia, Texas)
•	Generated over $28M in new franchise and license sales in ’96. 
•	Earned 1994's recognition award for the most units developed, with the strongest financial performance.
•	Managed up to 15 key account portfolios plus 30+ franchisees at any given time.
•	Created new and implemented existing tools for tracking development progress and assessing YTD goals.
•	Reviewed and analyzed P&L strategies of key franchisees. 
•	Negotiated and drove development agreements to ensure increased pipeline and franchisee commitment to their respective brand for a 3-5 year period.
•	Conducted construction value engineering, and building seminars to provide tools for franchisees to decrease their costs, construction timeframes, and improve their quality.

Director of Real Estate Development

•	20+ years strategic experience with strong new business development skills
•	Deep understanding of the global digital marketplace and advertising community
•	Strong analytical, presentation, verbal & written communication and interpersonal skills
•	Ability to manage change and operate effectively in ambiguous & fast-paced environments
•	Strong organizational skills, management experience, and attention to detail
•	Exceptional team player with a passion to succeed and achieve goals & objectives

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