Facilitated workshops to align vision and goals during transformation processes.
Analyzed 40 team interviews using ChatGPT to identify pain points and derive actionable measures to boost team performance.
Implemented OKRs to monitor progress and foster accountability.
Developed and deployed specialized tools to optimize cross-departmental communication.

Agile Coach

Learning Platform project

In the Learning Platform project, I served as the Project Lead for an Agile Project Management course. While my colleagues merely downloaded the Scrum Guide, I was the only team member with all the necessary certifications and extensive experience. I took full responsibility for crafting the course content, which included modules on Agility & Culture, Scrum, Product Owner, Scrum Master, Design Thinking, and Design Sprint. Not only did I handle the majority of the writing work, but I also conducted thorough plagiarism checks to ensure the originality and quality of the material. This experience demonstrates my leadership, deep expertise, and commitment to excellence in agile methodologies.

Course Lead

Managed mobile app development projects with a focus on accessibility and security.
Introduced and utilized Jira, Confluence, and Miro to enhance collaboration with clients and internal teams.
Conducted agile coaching sessions, including refinement, planning, and review meetings.
Leveraged data-driven analysis (including with ChatGPT) to optimize project tracking and budgeting.

Product Project Manager

As part of my analysis, I analysed key developments in European e-commerce. In addition to identifying the backlog in live stream commerce and the evolution of multi-vendor platforms - driven by the structural change from rural regions to large cities - my focus was also on the concept of ‘online-to-offline’ as a seamless customer experience, similar to Alibaba's ‘New Retail’. In particular, storytelling played a central role in positioning local shops emotionally and strengthening their identity in the digital age. These findings provide valuable strategic impetus to optimally combine digital and stationary sales channels and drive innovative business models.

Analysis Specialist

Note: Although often combined in job ads, the roles of Agile Coach and Scrum Master are distinct. In this project, I fulfilled both roles—each with its own focus and responsibilities.  I have written an article about this topic: https://robvanlinda.digital/the-difference-between-a-scrum-master-and-an-agile-coach/

Scrum Master for 4 Teams (Team-Based Tasks):
Introduced and implemented agile methodologies and values
Trained teams on the Scrum process
Explained Scrum events: Planning, Daily Stand-up, Backlog Refinement, Review, and Retrospectives
Facilitated Scrum events to ensure smooth execution
Coached teams and individual members to enhance performance
Supported Product Owners with effective Product Backlog management

Agile Coach for 6 Teams & Management (Companywide Tasks):
Conducted workshops with management to define the purpose, goals, and vision
Led sessions on agility, emphasizing its importance for overall company success
Explained agile leadership principles to inspire change
Explored strategies to integrate six teams onto the planned platform
Introduced OKRs to create a solid framework for objectives
Facilitated workshops to identify key objectives with management
Configured Objectives and Key Results in Jira (Epics as Objectives, User Stories as Key Results)

Release Train Engineer (RTE): Merging eight teams into two release trains for IaaS development
Facilitating Agile Release Train (ART) events
Coaching Agile teams and leadership
Managing cross-team risks and dependencies
Aligning strategy with execution alongside Product Management and Solution Architects
Tracking progress through velocity, predictability, and flow metrics
Driving continuous improvement via Inspect & Adapt workshops and fostering a culture of learning

Switzerland, France, Italy, UK & Germany
(this position has a lot in common with the agile role Product Owner)
Collecting requirements with the event organisers
Writing the Requirements and facilitating a long meeting with all project participants to explain and discuss about the list of requirements. Sharing separate files with requirements for each outlet.
Cross department Meetings (kitchen, F&B department, housekeeping, (internal) florist, external providers, Service Manager about the progress
Multiple meetings with the organisers during which, the menu was bespoken including texting the different menu options
Being available during the event when ad hoc changes and/or issues occurred.

Event Manager

• Managed mobile app development projects with a focus on accessibility and security.
• Introduced and utilized Jira, Confluence, and Miro to enhance collaboration with clients and
internal teams.
• Conducted agile coaching sessions, including refinement, planning, and review meetings.
• Leveraged data-driven analysis (including with ChatGPT) to optimize project tracking and
budgeting.

Project Manager / Product Owner / Scrum Master

Note: Although often combined in job ads, the roles of Agile Coach and Scrum Master are
distinct. In this project, I fulfilled both roles—each with its own focus and responsibilities. I have
written an article about this topic: https://robvanlinda.digital/the-difference-between-a-scrummaster-and-an-agile-coach/

Scrum Master for 4 Teams (Team-Based Tasks):
• Introduced and implemented agile methodologies and values
• Trained teams on the Scrum process
• Explained Scrum events: Planning, Daily Stand-up, Backlog Refinement, Review, and
Retrospectives
• Facilitated Scrum events to ensure smooth execution
• Coached teams and individual members to enhance performance
• Supported Product Owners with effective Product Backlog management

Agile Coach for 6 Teams & Management (Companywide Tasks):
• Conducted workshops with management to define the purpose, goals, and vision
• Led sessions on agility, emphasizing its importance for overall company success
• Explained agile leadership principles to inspire change
• Explored strategies to integrate six teams onto the planned platform
• Introduced OKRs to create a solid framework for objectives
• Facilitated workshops to identify key objectives with management
• Configured Objectives and Key Results in Jira (Epics as Objectives, User Stories as Key Results)

Agile Coach & Scrum Master for SaaS Platform Development

In the Learning Platform project, I served as the Project Lead for an Agile Project Management
course. While my colleagues merely downloaded the Scrum Guide, I was the only team member
with all the necessary certifications and extensive experience. I took full responsibility for
crafting the course content, which included modules on Agility & Culture, Scrum, Product
Owner, Scrum Master, Design Thinking, and Design Sprint. Not only did I handle the majority of
the writing work, but I also conducted thorough plagiarism checks to ensure the originality and
quality of the material. This experience demonstrates my leadership, deep expertise, and
commitment to excellence in agile methodologies.

Project Lead Course creation & Agile Coach

• Facilitating Agile Release Train (ART) events
• Coaching Agile teams and leadership
• Managing cross-team risks and dependencies
• Aligning strategy with execution alongside Product Management and Solution Architects
• Tracking progress through velocity, predictability, and flow metrics
• Driving continuous improvement via Inspect & Adapt workshops and fostering a culture
of learning

Release Train Engineer (RTE): Merging eight teams into two release trains for IaaS development

As part of my analysis, I analysed key developments in European e-commerce. In addition to
identifying the backlog in live stream commerce and the evolution of multi-vendor platforms -
driven by the structural change from rural regions to large cities - my focus was also on the
concept of ‘online-to-offline’ as a seamless customer experience, similar to Alibaba's ‘New
Retail’. In particular, storytelling played a central role in positioning local shops emotionally and
strengthening their identity in the digital age. These findings provide valuable strategic impetus
to optima

Market analysis & trend research Commerce

Event Manager in Luxury hotels & restaurants across Europe (Switzerland, France, Italy, UK
& Germany)
(this position has a lot in common with the agile role Product Owner)
• Collecting requirements with the event organisers
• Writing the Requirements and facilitating a long meeting with all project participants to
explain and discuss about the list of requirements. Sharing separate files with
requirements for each outlet.
• Cross department Meetings (kitchen, F&B department, housekeeping, (internal) florist,
external providers, Service Manager about the progress
• Multiple meetings with the organisers during which, the menu was bespoken including
texting the different menu options
• Being available during the event when ad hoc changes and/or issues occurred.

I don’t just talk about Agile, AI, and Transformation—I live it.

With a career spanning Agile Coaching, Digital Transformation, and AI-driven innovation, I challenge outdated thinking and push organizations to move beyond the buzzwords and start executi

Agility meets AI: I believe Agile and AI are the future of work—not just processes, but mindsets. I leverage Agentic AI, OKRs, and automation to enhance team collaboration, drive accountability, and unlock hidden potential.

Data-Driven Transformation: I don’t rely on gut feeling. I use AI-powered analysis (e.g., ChatGPT, data insights from team interviews, and performance analytics) to identify what actually works—and what needs to change.

Hands-On Execution: Whether it’s implementing OKRs, optimizing workflows with AI, or building Agile cultures that truly deliver, I don’t do theoretical playbooks—I focus on practical, real-world impact.

My Approach? No nonsense, no corporate theater. Just results.

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