Robert C.'s Linkedin Analytics

Entrepreneurial and strategic senior marketer with demonstrable track record of triple digit growth outcomes using ABM strategies to sell complex technology solutions to senior executive buyers. I achieve this by designing effective marketing strategy using business development approaches and marketing frameworks from leading MBA programs (MIT Sloan, NYU Stern, LBS) by practitioners like Scott Galloway, Mark Ritson, and Roger Martin. The result: sales, profit, market share, loyalty, and long-term price effects. I have a decade of pure marketing experience, founded two companies including Australia’s leading book packager, managed bands signed to Warner and Universal, and crashed my startup in a gigantic ball of fire. I've marketed IT and consulting services, SaaS, and open source software to SME and mid-market enterprise, including billion dollar revenue vertically integrated agribusinesses. Although I rely on research, data, and analytics, in my experience it's commercial creativity that delivers exponential growth. I believe marketing is the most efficient and effective way to do it.