Robert Dunsmore's Linkedin Analytics

Freelance creative director and ideas factory. Rapid concept specialist, I service event and experience agencies as an ideas factory with rapid idea generation, lecture (PTVL) at Westminster University and run “Remix” student workshops and workshops for content generation programs. Large scale corporate events and brand activations. From Finance and Pharma to FinTech, Automotive, Art and Consumer Festivals. Culture first, everything else is just infrastructure Inventing creative for the necessary and injecting the joy beyond the necessary. Experience matter, anti-matter, everything matters to our experience economy. Creative experiences matter. The value of experiences over physical goods is growing, the relevance of emotional and social connection to experiences is growing. The technology to uber-personalise into that connection is growing. It aligns with the emotional evolution of our social dynamics, another growth towards trust in real life experiences – and create more joy in our lives. Creative experiences are now a matter of fact.