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✏Robert McKinna FRSA

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💜 Making products designed for all, through Inclusive Design 💜 Welcome to my LinkedIn profile! I'm Rob, the founder of INCLUS, dedicated to helping organisations create better designed products through Inclusive Design. Current design methods often miss potential user needs and the majority of the time don't include those from social minority groups. This results in companies creating products that are inaccessible for many potential consumers and means they miss out on opportunities for growth and increasing their customer outreach. At Inclus, we believe inclusive design offers vast opportunities for businesses. By designing for inclusion of a broader audience of consumers, organisation’s can tap into new markets, boost revenue, and connect deeply with consumers. 💡 How We Help 💡 🔍 Inclusive Design Assessment: We can assess your product portfolio or design development work and provide research-backed insights and feedback to help improve the inclusivity of your products. ✍️ Inclusive Industrial Design: Our team crafts purposeful, inclusive products with inclusivity at the core of our design process to help take research insights and our feedback from our assessment service and translate them into real world solutions. 🤝 Inclusive Design Consulting: We offer a Consulting service to help organisations to continue utilising Inclusive Design within their organisation and empower them with Inclusive Design Expertise to help with product development. A Bit About Me 👨🏻‍🦰 Over the past 5+ years I have been involved in a multitude of Inclusive Design projects from helping to design an inclusively designed stick deodorant format at Unilever to helping to create intergenerational connection through watching sport (with a focus on accessibility within the elderly) in partnership with Sky. I'm passionate about empowering peoples lives through design and giving them the confidence to lead the life they want to lead. This drove me to establishing my Inclusive Design Consultancy INCLUS, striving for a more inclusive future for all. Let's Connect! 🤝 I'm eager to make new connections and talk about all things relating to Inclusive Design. If you are interested in the services we provide at Inclus then please reach out to me directly via DM or through my email address: [email protected] You can also found out more about Inclus and our services at www.inclusdesign.com Let's create a more inclusive and empowering future together! Looking forward to connecting with you.

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