Vision33

Vision22 helps transform your business through SAP technology.  We help manage every aspect of your business, including accounting, CRM, stock control, productions, and HR, with one integrated solution.

I was recruited to oversee the company’s expansion to the New England market, and to manage client onboarding process in an improved and more streamlined way. After the manager’s departure, I proactively took over prospecting and lead-generating responsibilities to ensure the company’s continuous success. 

• Recommended, based on experience and industry insights, opportunities to penetrate new markets and how to maximize existing opportunities.

SAP Sales Executive

Dynamicweb

DynamicWeb is PIM, eCommerce, Marketing and CMS in one powerful Commerce Suite featuring standard integrations to Microsoft Dynamics ERP.

Create an omnichannel B2B, B2C or D2C commerce experience using a modern MACH based application, enabling you to build, run and scale your business the way you want.

In this role, I directed and oversaw the complete customer lifecycle, from optimizing lead generation initiatives and ensuring adequate quality of leads, to mentoring clients through onboarding and integration of the system. In addition, I liaised between clients and internal stakeholders, project managers, and product developers to communicate prospects’ pain points, vision, and desired strategy, helping the company to develop the best solutions. Also, I improved marketing performance and increased the company’s visibility through workshops and tradeshows, driving product sales.

• Secured $1.8M in sales by initiating and effectively conducting business development meetings with highly qualified senior executives.

• Developed a quantifying lead generation checklist to enable the success and efficiency of the lead representatives at the outsourced company.

• Improved automated ordering processes for clients like Hoover, Tandy Leather, and Winnebago, and facilitated their seamless and disruption-free migration from Magento, Big Commerce and Shopify.

Enterprise Sales Director

Conversity Limited

Global provider of personalization solutions. We specialize in enabling brands and retailers to understand their customers, both in-store and online, by developing dynamic customer conversations that engage consumers and make customized recommendations. Our approach triples conversion rates and drives greater brand loyalty.

Here, I directed the sales department focused on moving this European startup into the US market, including recruiting, and training the first two sales consultants while conducting custom-tailored product demos. In this capacity, I devised agile marketing and sales strategies in response to key market trends. In close collaboration with the Marketing team, formulated the US GTM strategy, email marketing, social and media messaging, and phone tactics. Finally, I streamlined and optimized team performance by developing, implementing, and enforcing quality training materials, and drove success through data-driven decisions.

Sales Director - North America

In this capacity, I spearheaded all aspects of customer acquisition with great diligence and attention to detail by proactively focusing on establishing a solid, sustainable, and scalable foundation, and ultimately built a turnkey program. I researched, formulated, and implemented a software solution to adequately support sales and business operations. In addition, I developed training playbooks, sales strategies, Salesforce, and KPIs, and conducted professional development programming while hiring, onboarding, and mentoring Business Development and Account Executives teams to ensure congruency and consistency. I also cultivated third-party vendor relationships to ensure effective email, phone, and social media marketing strategies. Lastly, I destigmatized and mitigated legal risks around CDB and Medical Marijuana use by creating quality and informative Physical and Patient literature. 

• Quickly built a network of 200+ Licensed Medical Marijuana Physicians while leveraging industry insights to ensure their adherence to regulatory compliance.

• Achieved 84% renewal rate in expanding the base of patient subscribers to over 35,000 per year.

Partner – Head of Sales & Marketing

eZCom Software Inc.

Driving Retail Excellence, EDI, eCommerce, Marketplace and System Integrations with eZCom’s cloud-based software, Lingo. It makes integrating EDI and online orders easy from other channels.

Achieved 100% quota attainment 2017 & 2018.  FY’2017 ($882,000 Actual / $723,000 plan; 122%), 2018 ($1,400,000 Actual / $1,200,000 plan; 108%) 

I transformed and realigned the business by producing record revenue growth through the implementation of customer-centric sales strategies, and by revamping Salesforce and website to improve digital workflow and optimized customer lifecycle.

• Increased revenue by 18% through effective sales playbook enforcement and establishing ambitious goals.

• Secured an additional $75k in sales by implementing a 12-week program designed to revitalize inactive prospects.

• Acquired high-profile logos such as YMI Jeans, Dolce & Gabbana, Frank Body, and Hippeas through close collaboration with BDR teams on opening up commerce leads.

New Business Development Director

Freestyle Solutions FKA DydaComp MOM

Dydacomps' Multi-Channel Order Manager software is the leading integrated eCommerce and PCI compliant order management and marketing software built for ecommerce, multi-channel and distribution businesses. Through its open API, M.O.M. connects to virtually any eCommerce platform as well as SiteLINK®, the company's cloud-hosted eCommerce shopping cart solution. 

Achieved 100% quota attainment for FY’ 2013 & 2014 & 2015.  FY’2013 ($592,000 Actual / $504,000 plan; 117%), 2014 ($882,000 Actual / $723,000 plan; 122%), 2015 ($972,000 Actual / $900,000 plan; 108%) 2016 ($1,200,000 Actual / $1,00,000 plan; 120%)  

•	Instrumental in the complete turnaround of under-performing sales team, increasing the average solution sales price, setting higher expectations and consistently exceeding quotas.
•	Logos Acquired, Rachel Roy, All West Call Center, Cabot Cheese, Chasing Fireflies, Sturm Ruger, Cheaper than Dirt, Utz Quality Foods, Pulse TV, Global Response, Carbon 2 Cobalt 
•	Provided effective in person & web-based demos to present a technical sales solution to multi- C level decision makers. 
•	Architected complex integration schemas based on prospect requirements and needs to achieve optimal workflow. 
•	Responsible for training new Solution Specialists of varying sales and technical experiences. 
•	Worked with Channel Partners and Digital Agencies to strategically plan out and ensure successful implementations. 
•	Consulted with the Product Team on new feature roadmap, providing insight based on industry trends and prospect/customer feedback. 
•	Represented the company at tradeshows and other company market-facing activities, with the responsibility of relaying product value propositions, engaging with new prospects and partners, as well as delivering product demonstrations. 
•	Built fully functional Proof of Concepts based off clients Statements of Work, RFI’s & RFP’s.

Director - Solution Specialists  

•	Implemented sales strategies and call prioritizations. 
•	Developed and executed cold calling strategies to targeted prospects. 
•	Sharpened and strengthened sales team performance by utilizing a standardized business approach.
•	Modified sales process to a solution focus sale producing and increase client base.
•	Increased new annual revenue from $400K in 2007 to $1M by year end 2009.
•	3X President Club Winner – 2007, 2008, 2009

Inside Sales Manager

For over 10 years, I have been helping businesses achieve their digital transformation goals and optimize their performance through innovative and customized SaaS solutions. As an SAP Sales Executive at Vision33, I oversee the company's expansion to the New England market and manage the client onboarding process with efficiency and excellence.

I am a natural leader and an effective communicator, with a proven track record of developing and leading high-performing sales teams, cultivating value-driven relationships with clients and stakeholders, and securing lucrative deals and contracts. I am also adept at identifying and seizing new market opportunities, leveraging my industry insights and technical expertise. My passion is to empower businesses with the best technology and tools to drive growth and success.

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