Sikhara Marketing

A full-service agency that provides consulting, brand analysis and strategy, full digital marketing, PR, SEO, and social media for clients.

Strategic Advisor

LexisNexis CounselLink & Parley Pro

LexisNexis CounselLink is an Enterprise Legal Management (ELM) platform that helps legal departments navigate their way through evolving day-to-day challenges with complete visibility and oversight into operations. Parley Pro is a Contract Lifecycle Management (CLM) solution that integrates with CounselLink giving legal departments the ability to create contracts more quickly, improve the predictability of legal spend, improve collaboration with partners, and drive better outcomes with relevant contract data, and dynamic reporting.
 
Created the division’s marketing strategy and messaging unification of Parley Pro and CounselLink to show they were one platform with two products that were valued at $48M. Worked with two contract sales development groups (US & UK) as part of re-mapping the lead-flow process for both Parley Pro and CounselLink. Retrained the two SDR teams to be sure they could speak to both products and knew the new process for funneling leads to the right sales team. Managed all budgets with external providers, oversaw product launches, customer events, and regularly met with Executive Team to review budgets, lead goal-status, and marketing campaign creation.

Key Accomplishments and Achievements

•	Met company’s target growth numbers for FY2022 including four new product launches, attending, and managing 17 events in Q1 2023, created email and digital ad campaigns, and developed and deployed 5 webinars in the first 12 weeks.
•	Crafted SDR strategy that helped expand sales globally and into new verticals (Pharma).
•	Merged websites and launched new Pardot instances that eased lead tracking issues.
•	Rebranded all Parley Pro content in advance of website merger and focused on positioning CounselLink as the leader in the Enterprise Legal Management category.
•	Increased total outbound e-mailings to over 500K with an open rate of 11.5% for commercial emails and 44% for newsletters.

Director of Marketing

Plat4orm PR

Plat4orm is a full-service communications agency made up of tech industry specialists that offer solid thinking and smart, creative, and custom solutions. As a strategic communications agency, Plat4orm PR offers a global network of senior-level consultants dedicated to achieving qualitative and quantitative results for its clients Services include brand strategy, positioning, strategic communications, and digital marketing for industries that included legal tech, security, compliance, AI, fintech, financial services, and professional services.
Assisted clients with website development, branding and positioning, SEO, Digital Advertising, Social Media Content Development, and Account Management.

Key Client Accomplishments and Achievements

•	Launched Redgrave Data and provided web and SEO consulting that increased traffic and improved keyword performance.
•	Drove awareness and digital strategy for Casepoint, an AI legal tech company, increasing web traffic by over 70% along with implementing marketing and sales funnels that increased sales by 30%.
•	Launched FEITIAN Technology, a security company specializing in biometrics.
•	Worked with the FEITIAN Marketing and Sales team to develop messaging and a press release on the growing relationship with Microsoft.
•	Met with media attending the RSA conference and received coverage in key publications (SC News, etc.) announcing the latest advances in biometric (fingerprint recognition) security.

Senior Digital Marketing and Communications Consultant

Catalyst Repository Systems

Catalyst Repository Systems was an e-Discovery company that designed, hosted, and served the world's fastest and most powerful document repositories for large-scale discovery and regulatory compliance. For more than 15 years, corporations and their counsel relied on Catalyst to help reduce litigation costs and take control of complex legal matters. The company had 135 customers and $35M ARR when the company sold to OpenText in 2018. The customers varied between standalone e-discovery consulting companies, law firms and in-house legal departments in the US, UK, Australia, Japan, and China. 
Recruited to lead marketing efforts to engineer a market turnaround that led to a highly profitable acquisition. Directed a sales process pivot to focus on account-based approach. For high volumes of qualified sales leads, led a five-person marketing team and a $2.07M annual budget. Marketing campaign focus was on lead generation, website development, branding and positioning, public relations, email marketing, digital and social media marketing, sales funnels, SEO, and setting and regularly overseeing marketing KPIs. Results were regularly delivered to senior leadership and the board.

Key Accomplishments and Achievements

•	Drove public relations strategy to focus market conversations on the benefits of AI and Machine Learning. The new messaging increased share of voice from 5% to 35% within 10 months and truncated sales cycle by 30%.
•	Identified needs and changed database model to focus on personas (ABM), increasing prospect volume by 400% within 18 months.
•	Led a marketing content strategy that generated a 124% increase in web traffic and page-one search results within 6 months.
•	Launched integrated digital marketing campaigns that increased qualified leads by 80% achieving record sales and revenue.
•	Developed GTM strategy, revamped content and established new positioning for corporate product launch.
•	Doubled SQLs that grew sales 200% and led to acquisition.

Vice President of Marketing

mShopper

mShopper was a mobile commerce app that became relevant when Google required mobile responsiveness from website builders. At its peak, the company had 15 staff and generated about $3.5M ARR through implementing new online stores and taking a small commission from each sale. Customers included large retail companies like Pepsi, Beretta, Jelly Belly, and Dick’s Sporting Goods. 

Served as Chief Marketing Officer for mShopper managing a small team and a $900K budget driving go-to-market strategies for new product launches and oversaw content and product marketing across email, lead generation, webinars, public relations, SEO/SEM, and integrated campaigns. Developed marketing strategy, market analysis, branding, content strategy, email campaigns, mobile marketing, organic and paid social, PPC, PR, and SEO utilizing a martech stack of Salesforce, MailChimp, and Pardot. In addition, worked directly with the CEO/Founder to help him manage our investor questions.

Key Accomplishments and Achievements

•	Improved search rankings from #39 to #1, rebranded content for B2B marketing and led the company to record revenue within 3 months.
•	Increased share of voice to #1 in category for SelectHub, a technology selection management platform.
•	Grew company sales by 30%.

Chief Marketing Officer

Enfuego Strategic Communications

Established and led this PR, Branding, Digital Marketing, and Communications firm that served an array of businesses in the technology, consumer goods, health sciences, non-profit, and professional service sectors. Became certified in Google AdWords, AWS (DSP), and Lithium. Worked extensively with Google DCM and Oracle Marketing Cloud (DMP). Clients included AI and SaaS solution providers, cyber security, consumer goods, health sciences, non-profit, and professional service sectors.
Typical engagements spanned strategy, market analysis, product launches, branding, content strategy, email campaigns, mobile marketing, organic and paid social, PPC, PR, and SEO. Clients included AI and SaaS solution providers, telecom, cybersecurity, Health and Wellness, and collaboration platforms. Utilized martech stack of Salesforce, Constant Contact, and Pardot.

Key Client Accomplishments and Achievements

•	Constant Contact: PR Agency of Record. Drove a 25% increase in social media programs.
•	Ricoh Global Software Services: Relaunched division in the UK, France, Germany, and the Netherlands using GDPR compliant campaigns including email, social media, and blogging.
•	NTT: Wrote the Nippon Telephone and Telegraph Global Internet Threat report after harvesting  One-Trillion bytes of data and broke it down into 45 Excel spreadsheets to view the data and see trends in the global cyber security world and then wrote about it.
•	Hatch Networks: Led product marketing for a social media platform launch at Hatch Networks. Increased share of voice and drove 50% increase in leads within 3 months.
•	Big Panda: Handled PR and analyst relations for DevOps AI startup (A Sequoia/Mayfield funded IT management startup). Drove outbound marketing programs including blogging and social media along with improving Twitter following from 215 to more than 1,700.

Co-Founder & Principal

Webroot Software

Webroot was the first company to actively position itself as being both Antivirus and AntiSpyware. At the time, the company had 150 employees and a revenue of $80M. Webroot earned about 30% of its revenue from business customers and 70% from consumers. 

Managed a marketing team of 12 and led the B2B and B2C marketing efforts overseeing a $10M budget. Directed analyst relations, branding, content, demand generation, events, PR, social media, SEO, e-commerce web strategy, and global product launches. Overhauled the company’s writing style and branding guidelines for collateral, Web, and PR, and improved B2C e-commerce revenue by over 50%.

Key Accomplishments and Achievements

•	Led global website redesign that improved SEO, doubling conversions.
•	Improved turnaround time on Web updates by 80% and simplified localization for new product launches in seven languages.
•	Overhauled packaging making it environmentally friendly with recycled paper and natural inks, while reducing the overall size to allow more product on retail shelf space.
•	Drove global PR effort that owned “share-of-voice” measurements against larger B2B and B2C competitors.
•	Achieved multiple favorable product reviews, placements, and awards - PC Magazine “Editor’s Choice” (9), SC Magazine “Enterprise Security Product of the Year” and three CSIA “Company of the Year” awards.
•	Architected B2B lead generation (SEO, PPC, email, Webcasts, podcasts, Web content) and awareness (events, print advertising, PR) programs that led to an unprecedented four quarters of record profit & growth.
•	Assisted in the translation and localization of the company’s website into 7 languages and with the increased web traffic, increased our e-commerce production from $80M annually to over $120M.
•	Traveled globally to manage product launches and external PR and Marketing agencies.

Oracle

By the late 1990s, Siebel Systems was the dominant CRM vendor, peaking at 45% market share in 2002 when it launched began to promote its SaaS-based CRM OnDemand. On September 12, 2005, Oracle Corporation announced it had agreed to buy Siebel Systems for $5.8B billion. "Siebel" is now a brand name owned by Oracle Corporation. Siebel, at that time, had about 5,000 employees and focused on SMB companies.

Recruited to build and lead demand generation program and tasked with growing global awareness of hosted and cloud-based products and services, promoting customer engagement, and increasing market share from entrenched competitors like Salesforce, through high growth and customer engagement that led to decisive win/loss ratio. In addition, developed and implemented new product launch procedures for accommodating agile development processes.

Key Accomplishments and Achievements

•	Provided executive council on competitive messaging and crisis management to outmaneuver Salesforce.com.
•	Planned, presented, and managed a $6M marketing budget that drove record quarter over quarter growth.
•	Positioned Siebel SaaS CRM against Salesforce.com to win 10-1 and that led to the acquisition by Oracle.
•	Grew international partner network by 30%.

Senior Director, On Demand Product Marketing

GCI Group

Opened and ran new office in Boulder, CO and built it to 12 employees, a diverse base of clients covering tech, biotech, and healthcare with $2.4M in annual revenue. Clients included Dell, StorageTek (Sun), the Centers for Medicare & Medicaid managing global client initiatives in London, Mexico City, and Singapore.

General Manager, Senior Vice President of Core Technology

Edelman

Led team of 16 to drive Apple corporate and product PR initiatives. Built $4.6 million technology business.

Drove launch of iMac, iBook, PowerMac G4 and PowerBook
Managed launch of Apple.com, Mac OS X and Mac.com
Met regularly with Steve Jobs and Katie Cotton to work on various product launches and initiatives.

Oversaw a variety of consumer and technology accounts including Harman/Kardon Multimedia, Proctor and Gamble and netSchools.

Senior Vice President, Global Account Director for Apple

A Senior SaaS - Tech Marketing, Strategy, and Branding Executive with over 25 years of strategic leadership experience, crafting and implementing go-to-market strategies, new product launches, building company-wide marketing funnels and ecosystems, data-driven marketing strategies and scaling multi-million-dollar revenue growth in the Americas, APAC, and EMEA for B2B and B2C startups and Fortune 100 companies. Focus has been on SaaS and AI-Based Solutions, Cybersecurity, Martech, and Consumer Products.

Strong ability to influence product strategy, customer personas and roadmaps, messaging, content, public relations, website design, sales funnels, lead generation, localization, and communications driving demand generation for new and existing customers. In addition to overseeing marketing budgets up to $15M and hiring and managing marketing teams up to 22, develop cultures of continuous learning, possess an extensive ability to influence Senior Management along with the strategic direction of a company. 

Early in my career, I ran the North American Tech practice for Edelman Public Relations including Apple, working directly with Steve Jobs. Led a global rollout of an online learning platform for Oracle, worked with Larry Ellison writing ads, and as an Account Manager at Young & Rubicam, I developed the first Intuit logo with Scott Cook. In addition, to my work experience, earned a Bachelor of Science in Journalism from California Polytechnic State University and as an avid climber and mountaineer, summitted Mount Everest in 2012.

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