Roberto Avila's Linkedin Analytics

𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐏𝐮𝐫𝐩𝐨𝐬𝐞. Excels in building and nurturing brands and communities. Brings together a distinctive fusion of visionary creativity, analytical acumen, and strategic thinking, to craft differentiating marketing strategies. Recognized for fostering inclusive work environments and empowering teams to challenge conventions in order to achieve brand success and meaningful change. • 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐨𝐟 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Blending the creativity and precision of a product and industrial design background with a proven track record of building and executing effective marketing strategies. Experience spans Media & Advertising, CPG, e-Commerce, and Non-Profits. • 𝐂𝐫𝐨𝐬𝐬-𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐨𝐫 𝐚𝐧𝐝 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐞𝐫: Rooted in the Portuguese community and dedicated to supporting its growth. Proficient in forging global connections and bringing the community and brands together through events, digital platforms, and media strategies. • 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐂𝐚𝐭𝐚𝐥𝐲𝐬𝐭: Exceptional communicator and presenter, merging strategic leadership experience cultivated in director and VP roles with hands-on agency expertise. Celebrated for cultivating strategic partnerships, skillfully mentoring and leading complex teams, and managing external vendors. • 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭: Launched over 500 new products in North America and abroad. Played a pivotal role in enhancing new product development processes and in shaping impactful marketing strategies for new and heritage brands. • 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐫𝐨: Demonstrated proficiency in directing multi-million-dollar marketing budgets and utilizing data-driven analysis to optimize ROI, shape future budget strategies, and ensure KPI alignment. • 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 𝐅𝐨𝐫𝐰𝐚𝐫𝐝-𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Recognized thought leader adopting AI tools to optimize marketing processes, sharing insights with an expanding community, and participating in innovative digital projects.