Goodby Silverstein & Partners

Xfinity & Xfinity Mobile
Comcast Business
Bibigo
Kawasaki

Jr Research & Analytics Strategist

- Aggregate and interpret campaign and extant data to uncover valuable insights and trends.
- Leverage R programming skills to import and merge disparate data
  e.g., Sprinklr media data with GS creative-level data to evaluate media performance at the creative level.
- Conduct deep social listening via Brandwatch to provide consumer insights and identify trends.
- Work across various client projects, new business, and internal projects.
- Synthesize results into clear and visual-pleasing dashboards, reports, and client reports.
- Assisting in creative briefs and providing data to support the creative recommendations. 
- Providing actionable insights to inform campaign optimization for the creative team and client decision-making
- Provide ad-hoc research and/or analytical support

Analytics Strategist Intern

Master of Applied Data Science Online | University of San Diego

GPA: 3.92

Completed Coursework:
* Probability & Statistics for Engineers
* Data Science Programming (R, Python, SQL)
* Foundations of Data Science (Ethics & CRISP-DM)
* Applied Data Mining (R, Python)
* Applied Data Science for Business: Use-case Based Course (R, Python, Tableau)
* Applied Time Series (R)
* Practical Data Engineering (AWS, dbt)
* Applied Cloud Computing (AWS)
* Applied Predictive Modeling (R)
* Applied Machine Learning (Python)
* Applied Text Mining (Python)
* Capstone Project (Python, AWS)

Completed Projects: 

Models developed: Logistic Regression, Support Vector Machines, Random Forest, Neural Network, Decision Trees, Extra Trees, Naive Bayes, Linear Regression, ARIMA

* Online Shopper Intention - Predicting Purchase Likelihood                                                                                                     
* Predicting the Likelihood of H1N1 Vaccination using Data Mining Methods                                                                              
* Predicting Churn for Credit Card Customers using Data Mining Methods				                     
* Ten EV Stocks to Watch Tableau Dashboard								     
* Time Series Analysis of Zillow's Home Value Zestimate®
* Predicting Departure Delays: Case Study of December 2019
* A Machine Learning Approach for Identifying Malicious Android Applications based on Application Permissions
* NLP Analysis of Streaming Service App Reviews
* An Evaluation of Strategies Using Natural Language Processing and Yelp for Detecting and Mitigating Crisis-Related Reputational Damage for Restaurants

Graduate Student

Ajilon is now LHH

Supported: Ajilon | Ajilon HR | Paladin | Parker & Lynch Consulting
Developed and executed staffing business strategy for the San Francisco Peninsula territory.

Senior Manager of Business Development and Strategy

House of Webster

Led Sales strategy, business analytics, and account management for Retail, Wholesale, Contract Manufacturing for a medium-sized specialty food manufacturer.

Director of Sales

Promoted to oversee Wholesale and contract manufacturing business for a medium-sized specialty food manufacturer.

Wholesale & Contract Manufacturing Sales Manager

Led business strategy for Wholesale accounts for a medium-sized specialty food manufacturer.

Wholesale Sales Manager

As a Jr Research & Analytics Strategist at Goodby Silverstein & Partners, I apply my data science skills and business acumen to provide valuable insights and recommendations for various client projects, new business, and internal initiatives. I aggregate and interpret campaign and extant data, conduct deep social listening, and synthesize results into clear and visually pleasing dashboards, reports, and client presentations. I also assist in creative briefs and support campaign optimization using R, Python, and Brandwatch.

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