AppsFlyer

Regional Marketing Manager - Central Europe

AppsFlyer is a mobile apps measurement platform that allows app developers, brands and agencies to measure and optimize their entire mobile customer acquisition funnel in real-time from one dashboard.

• Responsible for development and execution of event marketing programs that will include Account Based Marketing (ABM) campaigns, hosted events, industry trade shows, virtual events, and other programs to support pipeline and revenue goals (MAMA, eCommerce Brasil, App Acquisition Summit, Mobile Marketing Brasil, MMA Impact, Analytics Summit, Startup Summit, etc)
• Collaboration with the Global Demand Generation, Content, and Product Marketing teams, testing digital programs that target different industries across multiple channels (Linkedin, Facebook, Instagram, Google, etc)
• Building and delivering ABM programs
• Collaboration with the region Sr. Director and sales leadership to drive pipeline and awareness by creating cohesive campaigns with sponsorship, speaking engagements, and high-touch workshop activities
• Coordination with the global marketing teams to execute integrated marketing campaigns. This includes content syndication with local partners, customization of email marketing campaigns, etc.
• Working across the marketing lifecycle to ensure events are integrated into the overall marketing strategy, tagged for tracking and analytics purposes and evaluated on a regular basis for performance
• Sourcing and management of vendor and agencies relationships as it pertains to event planning and execution: venues, A/V production, booth, swag, video, PR and more
• Localization of our content (eBooks, guides, webinars, tools, industry reports) to drive pipeline
• Relationship with mobile market leaders at key target companies and key vendors that serve our audience

Marketing Stack: Marketo, Salesforce, Asana, Splash, Bizzabo, Looker, Wordpress

Regional Marketing Manager - Brazil

PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul

Guest Professor at PUC/RS for "International Digital Business"

Digital Strategy, Digital Business Transformation, Localisation strategies for global e-business, management and expansion

E-commerce & International Digital Business MBA Guest Professor

LBCK Marketing & Strategy

In 2020, I founded LBCK, a marketing agency/consultancy, where I worked with international clients from various industries, delivering diverse marketing projects. 

Check some of them below:

-United Nations Global Compact: Set up Google Analytics, executed lead generation campaigns, and implemented retargeting strategies
-BlaBlaCar (French Mobility Unicorn): Market research and strategic planning
-ByJu's (Indian EdTech Unicorn): Conducted pre-launch market research, including price recommendation for successful product launch
-Buddah Spa: Supported one business branch management, social media, visual merchandising, and marketing campaigns
-Trivu.app (Argentinian Startup): Growth marketing initiatives, strategy planning and BI
-Miami Ad School (Cannes Lions School of the Year): Growth marketing / Lead generation
-Inhotim (Biggest world open air museum): Optimized portfolio for increased profitability and customer experience
-Cláudia Danienne (CHRO and Entrepreneur): Developed and executed effective branding and social media strategies
-Atrás da Moita Filmes (Video Producer Agency): Rebranding, website optimization, CRM, and paid social initiatives

Founder & International Growth Consultant

eBay

• Developed and executed marketing campaigns for Stubhub.com in Latin America, with a focus on Brazil, Argentina, and Mexico.
• Balanced local nuances while adhering to global brand guidelines.
• Led consumer-facing activations and online campaigns for StubHub, supporting global live events sales, including the Champions League, SuperBowl, Rock in Rio, Taylor Swift, BTS, Ed Sheeran, Metallica, and more.
• Managed regional budget and executed campaigns across multiple channels, including SEM, SEO, Affiliation, Programmatic, CRM, PR, and Remarketing.
• Utilized Facebook Ad Manager, Google Ads, Smart.ly, Data Studio, MailChimp, Tableau, SimilarWeb, Salesforce, and other tools for campaign execution and analysis.
• Conducted web analytics using Google Analytics, Data Studio, and Tableau.

Senior Marketing Manager Latin America

BlaBlaCar

As a marketing manager, I was part of the first Brazilian team to launch the company, acquiring close to 2MM users within a 2-year timeframe.

Found, negotiated, set up, and managed partnerships, contributing to the growth of the user base
Managed budget, planned and executed marketing strategy
Experience in setting up, tracking, and iterating online marketing campaigns across different channels such as SEM, SEO, Social Media, Affiliates, Retargeting, Content Marketing, and CRM
Monitored KPIs and metrics, regularly updating dashboards and generating reports
Shared learnings and best practices with other countries, contributing to a knowledge-sharing culture within the organization
Marketing Stack: Adjust, MakeMeReach, Emarsys, AppBoy, Tableau, Trello

Marketing Manager

As the Category Manager for Appetizers, Bacon, Breaded, Dairy Products, Desserts, Sausages, and Vegetables, my responsibilities included:

• Managing the portfolio marketing mix and categories P&L
• Developing marketing campaigns from ideation to results reporting
• In charge of innovation projects from concept and financial analysis to campaign launch, involving cross-functional collaboration with trade marketing, sales, branding, innovation, finance, R&D, operations, legal department, and agencies
• Responsible for short and long-term categories strategies

Achievements:

-First place in the company's sales incentive
-Launched three SKUs, generating 2.5MM in extra revenue on Year 1
-Implemented seasonal campaign, resulting in 40% volume increase and 10% new clients in two months
-Reviewed portfolio with write-offs of underperforming products and increased average gross margin by 3%
-Reviewed partner contracts with 5% cost reduction and gross margin leverage
-Repositioned spreads category with 5 innovative product projects, doubling volume forecast for 2015.

Product Marketing Manager

Managed the innovation pipeline, overseeing financial analysis, marketing, and R&D support on the gates process
Conducted market research and trend analysis, collaborating with research and innovation agencies
Led ideation workshops and in-company trainings, utilizing Design Thinking methodology
Coordinated open innovation initiatives with suppliers, partners, and universities
Spearheaded new category and M&A projects, conducting potential player analysis for mergers and acquisitions
Achievements:

Developed and launched the first edition of "Chef do Futuro" Open Innovation Challenge, which involved 200 gastronomy students submitting innovative product ideas, and generated national spontaneous media coverage
Developed a disruptive pipeline for 2020, a full year ahead of schedule in 2012
Developed a new innovation funnel process
Created an innovation guideline for new product and service projects, defining the main drivers of customers that should be targeted

Senior Global Innovation Analyst

• Produced monthly reports for C-level executives on economic trends and competitor analysis
• Developed go-to-market strategies for new channels
• Presented at institutional meetings with investors and partners
• Managed end-to-end market research, from agency briefings to presenting results

Achievement:
• Developed a new go-to-market methodology for channels which was successfully applied to multiple company projects.

Market Intelligence & Strategy Trainee

-Part of the first trainee program at BRF
-Worked on diverse projects alongside with company's vice-presidents
-Projects aimed at addressing various challenges, from commercial challenges to environmental issues
-Practiced agile methodologies, identifying challenges and working on solutions in sprints
-Developed a solid foundation in problem-solving and project management through the program

Corporate Trainnee

Oi S.A

-Collaborated with McKinsey to map 60 KPIs for Oi's customer journey
-Led the creation of a dynamic marketing dashboard, aligning methodologies with stakeholders.
-Developed product adaptations for data accuracy across +200 systems
-Roll out of a robust marketing dashboard solution

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