CounselLink CLM

Director of Marketing

LexisNexis Legal

• Responsible for the marketing strategy, implementation, and operations for the mid-sized law firm business segment.  Measured by driving revenue and customer success.
• Generate mid-market sales pipeline to support business financial targets.  Prepare results and ROI for senior leadership on a quarterly basis.  
• Sales Enablement: Align with mid-market sales leaders, sales reps, and stakeholders on marketing-related campaigns and initiatives.
• Responsible for the nationwide event strategy and ROI.  Support reps with marketing collateral and tools for in-person trade shows, sponsorships, networking environments, and virtual experiences. 
• Utilize ABM tools (Sendoso, Terminus, Salesloft, etc.) with personalization to engage target accounts, accelerate pipeline, and improve win rates.
• Leverage and optimize the gifting channel to create both new business and retention opportunities.

Senior Manager Strategic Marketing

Belden Inc.

• Develop and execute on the digital marketing strategy for Belden's Americas smart building platforms. Strong focus on the overall online customer experience. 
• Develop and implement campaigns, programs and processes to generate and increase digital funnel in both ABM and demand gen tactics.
• Experienced in complex, enterprise website migrations involving multiple brands, system integrations, and stakeholders.
• Experienced in authoring complex website migrations including product pages, custom components, redirects, and forms while adhering to brand standards. 
• Analyze, report, and provide input on improvement for digital campaigns across multiple channels.
• Manage multiple 3rd party vendors supporting digital initiatives.
• Proficient in enterprise level content management systems, marketing automation, and customer relationship management platforms.
• Align with internal and external stakeholders to project manage initiatives relating to marketing campaigns and overall digital transformation.
• Responsible to improve quality of qualified leads, develop multi-touch email nurturing campaigns, and lead scoring.
• Responsible for smart building social media strategy.  Execute organic, paid, and contest initiatives on primary social channels.

Digital Marketing Manager

Viral Launch

• Responsible for the oversight of all content marketing initiatives across multiple platforms and formats to drive engagement, retention, leads, sales and positive customer behavior. 
• Excels in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

Marketing Content Manager

YWAM Newcastle

• Developed the strategies, sales scripts, and enablement tools for primary growth initiatives. Responsible for our monthly inquiries (leads) growing 683%, monthly applications (opportunities) growing 278% and our annual student numbers (closed/won) growing 124% over seven years.
• Pioneered the Communications Department from the ground up, including personally recruiting, mentoring and leading the team from two to eleven full-time staff over seven years.
• Excellent presentation, verbal and written communication skills, including networking and public speaking. 
• Delivered strategic planning, critical thinking and creativity in story-telling, as well as tactical results.
• Created and distributed marketing collateral across all platforms to build brand awareness, promote programs, and engage online community.
• Responsible for issues management and crisis communications.
• Spokesperson; worked with local media to raise organization’s profile in the city.

Director of Communications, Sales, and Marketing

Southwestern Advantage

• Established success principles through door-to-door sales (i.e. goal setting, positive attitude, self-motivation and scheduling an 80+ hour work week).
• Executed all ordering, inventory, accounting, scheduling, sales, and delivery in personal business.
• Exceeded all sales quotas and goals.  Never lost a head to head sales competition.

Student Sales

Award Winning marketing leader with over 10 years of experience in generating revenue, running sales enablement, and implementing Demand-Gen and ABM strategies. Growth oriented communicator motivated by solving organizational challenges and driving meaningful results.

Awards:
1. Best Direct Mail Campaign for 2022: https://chiefmarketer.com/event/2022-pro-awards/?id=274051
2. 2022 Sales Partner of the Year (internal).  Achieved 90% sales satisfaction with marketing

Case Studies:
1. Direct Mail/Gifting: https://sendoso.com/success-stories/lexisnexis/
2. ABM Display: https://resources.terminus.com/c/terminus-lexisnexis?x=tEqk8i

Certifications:
Pardot
HubSpot

Proficiencies:
Salesforce
Sendoso
Terminus
SiteCore
Excel

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