Rob Gabel's Linkedin Analytics

The creator economy is UNDER-hyped and will be far bigger than the wildest estimates. Today, independent creators can already compete head to head with the giants by leveraging platforms: marketing & community building platforms (YouTube, TikTok, Instagram), e-commerce platforms (Shopify, Squarespace), financing platforms (Spotter, OpenSea, Patreon), talent platforms (Upwork, Fiverr). There are hundreds of niche platforms empowering independent creators and freelancers to make a living or create a sizable enterprise pursuing their passions. And with emerging GenAI, creators will be able to experience Exponential Creativity, competing even better than ever before. As a result, for the first time in a hundred years, we now see a reversal and momentum shift back to small businesses. They aren't local in every town, but niche creators building global communities and selling products globally. And its Day One. We predict there will be 500 million creators in 2029. 1 in 6 jobs will be a creator or someone working for them. In 2029, the creator economy will become the global economy. What we watch and buy will be determined largely by creators. Everything we know about how things are watched, marketed and sold will change. Want to ride the wave? DM me