Smarty

Vice President of Market Research

Increased revenue 28X during my time at Smarty without investors, and without debt, through profitable efficient growth. As CRO, I help orchestrate and grow our Marketing, Sales, Customer Success, and Technical Support teams. Together we continually scale revenue by delivering extraordinary value to our customers, and our teammates. And, we have a lot of fun in the process.

Chief Revenue Officer (CRO)

Since I joined the Smarty team, we've increase our revenue by over 13x, dramatically increased our market reach and added 9 new brands of cereal to the break room. :-)

As the Director of Marketing & Sales, it is my privilege to help SmartyStreets add value to an ever-increasing amount of Fortune 1000 companies.

 I work with our marketing and sales teams to create impactful marketing strategies, and sales experiences, that add measurable value to our clients' companies.

Director of Marketing and Sales

One of the first 10 employees. Built and scaled high-performing marketing team from the ground up.

Marketing Director

Pavilion

Pavilion is the premier community for B2B go-to-market leaders. Executive Membership is invitation-only and exclusively for senior leaders with a demonstrated track record. Pavilion provides its private membership of global high-growth professionals, with community, training and collaborative sharing of best practices. CRO School graduate - 2023.

Nominated for 'CRO of the Year' 2023

Executive Member

Bel Aire Senior Living

My efforts at Bel Aire have been instrumental in significantly increasing revenues and new clients. I directed all of Bel Aire's marketing activities including: multiple social media sites, SEO, SEM, webpages, and community outreach.

Director of Marketing

Managed Wealth Financial

Development of customized financial plans for families and businesses
Financial analysis and review.
Field training of new financial professionals
Team building and training

Senior Associate

SellForce

Help business owners turnaround their businesses that are experiencing problems with sales, tax liens, creditors etc, and become profitable again.

Correctly restructured the business, negotiated with creditors (including the IRS), structured settlement agreements, acquired complimentary businesses.

Business Development Officer

Alix Technologies (SellForce Assignment)

Financial Analysis, Negotiations, Loss prevention analysis, Customer Retention

Jr. Exec Vice President

Wentham Capital

Analyst

Realtor

Broker/Agent

Executive Leader with extensive experience developing and scaling SaaS Go-To-Market teams (Marketing, Sales, Customer Success), while consistently driving profitable revenue growth without investors or debt. Experienced in leading revenue growth from late startup through growth stage.

KEY COMPETENCIES
- Strategic Planning / Executive Leadership
- Profitable Efficient Growth / Scaling
- Product Led Growth
- Building and Managing Cross-Functional Teams / Silo Breaker
- Marketing, Sales and Customer Success Strategy
- SEO / SEM / PPC
- Customer Retention and Expansion / Churn Killer
- Software as a Service (SaaS) / B2B
- Lover of Half Marathons and Hiking
- Love Language: Crème brûlée and Macarons

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