Yotpo

General Manager responsible for leading all GTM efforts and strategy for Yotpo's Email product line.

GM, Email 

Director, Account Management

Senior Manager, Account Management

Manager, Sales

Account Executive

Sales Development

Investment Banking Associate Director

Investment Banking Analyst

GM, Email @ Yotpo

Going to get emotional writing this...but here goes...

After nearly 9 years, my Yotpo journey is officially coming to an end 😭

It’s hard to believe it all started when I left investment banking to start cold calling strangers about this new e-comm reviews software (IN-MAIL FORM AND GOOGLE SELLER RATINGS ANYONE?!)

100+ dials and emails a day, constant rejection, blind optimism. We didn’t even have Zoom back then...just desk phones, headsets, and sheer adrenaline 😅 

Truly unhinged behavior now that I think about it, but still the best decision I ever made.

Since then, it’s been one long, chaotic, hilarious blur:
- Closing deals with the team at 11:59 PM on New Year’s Eve
- Making up trainings like "Asking the Hard Questions" (objectively one of my better ones)
- Building very questionable Salesforce architecture
- Rolling out playbooks that no one ever used 
- Internal attribution battles that never get easier
- Collective panic in escalations and the sigh of relief when resolved 
- Happy hours and RKOs filled with the kind of debauchery that shall never be spoken of again

From SDR grind, to AE hustle, to managing Sales teams (#robinshood IYKYK), to scaling Account Management, to GM life (a bit of everything), and finally wild and wonderful Partnerships...every chapter tested me and taught me real growth comes from getting your hands dirty and figuring it out as you go. 

And that NOTHING matters more than the people you do it with. 

People roll their eyes at “work family". But when you’ve been somewhere this long, it’s hard not to feel like family. 

Yotpo didn’t just shape my career - it shaped me. These have been the most defining years of my life.

I’ve seen people join, leave, get promoted, get married, have kids (and then more kids). I’ve watched friends become leaders, colleagues become lifelong friends, and mentors who’ve shaped me far beyond Yotpo’s walls.

Scrolling through my camera roll hit me with a massive wave of nostalgia. Laughter, late nights, celebrations, and faces I’ll never forget. A bittersweet mix of joy, sadness, and disbelief that this chapter is closing.

🥹 To my leaders: thank you for betting on me and leading with humility and heart 
🥹 To my teams: you're the reason I showed up every day and i'm infinitely better because of you (and shouts to partners team for welcoming me with open arms in this last insanely memorable stretch)
🥹 To my peers: thank you for keeping me sane, laughing and learning this entire journey

Impossible to tag everyone who has had an impact on me, but special thank you to Tomer Asaf Yonatan Jon Avichay Peter Casey Alexandra Mike and so many others who gave me so many chances after all these years. Can’t even put into words how much I’ve learned from all of you.

Here until end of November, but I’ll forever be Yotpo’s #1 cheerleader from afar. Leaving with a full heart, endless gratitude, and memories for ages.

Thank you for everything Yotpo. I will miss you all so damn much 💙

Robin Lee

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