Robin Ross's Linkedin Analytics

As the AVP of Corporate Marketing at Costco, I lead the marketing operations and performance across 574 US store locations, overseeing the marketing budget and a 50-member group. I have more than 20 years of experience in marketing, loyalty, analytics, and co-brand credit card programs, with a track record of delivering demand, revenue, and results. I am passionate about using data storytelling and business metrics to create and execute effective marketing strategies and communications that drive customer acquisition, retention, and loyalty. I also leverage my skills in CRM, business design thinking, and strategic innovation to launch and manage new products and services, such as Costco's social media presence, guest sign-up program, and co-brand credit card. Some of my achievements include increasing new member acquisition by 4X, reaching 30M+ users per month on social media, and leading the highest marketing sign-up growth region in the US and Canada.