The Janssen Pharmaceutical Companies of Johnson & Johnson

Promoted to lead digital experiences, products and platforms for Janssen Commercial Americas

Senior Director - Digital Experiences Product Group Leader

Develop and articulate Americas region product portfolio vision, goals and business value.  

Define the operating intent for the region aligned to overall sector strategic intent.

Lead team of specialized resources across region; embed expertise on capabilities within local business teams.

Provide competitive insights on peer strategies, and identify opportunities to drive differentiated experience.  

Deliver thought leadership in identifying critical customer requirements, defining product needs aligned to business goals.

Define product catalog for Americas region linked to user needs and business value, and provide product demonstrations and presentations to internal customers.

Shape product and platform roadmaps aligned with business vision to empower rich experiences across all customer segments.

Director, Digital Products Americas 

Johnson & Johnson

Promoted to lead digital execution and engagement for the NA region, implementing digital initiatives with consistency and excellence for trusted consumer brands, managing staff across 4 J&J offices.  

Inspired culture of innovation and business-aligned technical expertise to deliver consumer value. 

Cultivated internal/external partnerships to evolve consumer experience via Voice, AI and IOT initiatives; including Neutrogena Skin360 -  2018-2019 CES Editors’ Choice and IBM Watson/Einstein pilot.

Advanced business capabilities for digital consumer targeting/experience via personalization, CRM activations, training, and journey development to drive 3:1 ROI; increase marketing effectiveness.

Led, defined and executed approaches for digital account management, engagement management, regional governance, oversight of digital and product development, and NA digital delivery portfolio management.

Owned the NA digital roadmap, directed investments and co-created strategy with regional business leaders and product line.  Regularly presented value delivered and strategic technology opportunities to Consumer Health Presidents/LTs/Chairmen.

Directed engagement and Agile delivery model working sessions to create a scalable collaboration and digital delivery structure across North America business-facing digital staff with 30% productivity gain. 

Earned Standard of Leadership Award for Neutrogena Direct Online Commerce and end-to-end Salesforce Commerce Cloud initiative. Created test-learn-refine culture driven by 1P consumer insights; grew sales revenue +96%, basket +28%, avg. order value+ 52% and return visits +120% year over year.

Co-led NA Digital Business workstream to design future-fit organization and processes; engaged Gartner/Forrester on IT engagement and Agile Marketing approaches to shape proposal for NALT.

Director, Digital Technology North America

Managed digital technologists, GxP/CSV experts and co-ops/contractors to provide best-in-class technical partnership to OTC franchise and created scalable service offerings for North American and global businesses.

Shaped demand with OTC/McNeil business leadership for maximum investment leverage.  

Led OTC IT team through 19 concurrent platform migrations and 6 major redesigns, including Tylenol, Motrin and Zyrtec brand sites, in condensed timeline.  Exceeded target by 15%.

Initiated and operationalized globally scalable onshore/offshore CMS Production service.  Achieved $130K savings over alternative and improved time to market by 30%.  

Led definition and implementation of Digital Technologist role and Consumer cross-franchise processes, including demand intake. Consulted on org/model setup with APAC/EMEA/LATAM leaders. 

Took on technical ownership of GxP customer contact system and accelerated launch for CAPA closure. Achieved 35% efficiency gain across change control process with cross-functional governance model.

Sr. IT Manager / Digital Technologist - OTC

BNY Mellon Asset Management

Led new team of UX/UI designers and front-end developers to define, design and build innovative product offering for multiple vertical markets, including modular UI framework for responsive design and native cross-device compatibility leveraging a single codebase.

Defined product roadmap and led feature prioritization across 16 companies and 5 global development teams.

Designed novel user interaction models, interface standards and UX toolkits for a new strategic system.  

Established product vision, goals and competitive differentiators based on user/market research and analysis.

VP, Client Facing Engineering

Managed global team of project managers, business analysts and subject matter experts for web, mobile, BI and CRM programs across 18 Asset Management companies ($1T AUM)

Completely reengineered SDLC process in compliance-based environment. Trained staff in appropriate skills and techniques, including Agile/Scrum, to provide necessary quality and risk controls with minimal overhead.  Increased internal auditor project scores from 64% to a consistent 99-100%. 

Radically transformed client relationships to achieve full satisfaction by introducing new value-add services to improve scale and creating a culture of honesty, continuous improvement and customer focus.

Saved a $1.3M project by taking on the business product owner role in addition to existing program management and content/IA responsibilities and providing hands-on support at all levels within project team.  Coordinated with 70 business stakeholders/testers to resolve nearly 1,600 reported issues.

VP, Business Solutions, eCommerce & Information Delivery

Achieved maximum business benefit in resource-constrained environment by partnering with 6 key global businesses on pipeline, analysis and front-end prototyping to keep development efforts focused.  Guided scenario development and user path mapping to improve usability and build content targeting/personalization schemas to improve sales and retention.

Provided metrics-based goal setting, concept definition, competitive analysis, requirements documentation, UX design, IA, content/page development, testing, rollout and outcomes measurement.  Created an extensible content strategy and taxonomy for Web sites, intranets and other online communications.  

Managed Sharepoint internal collaboration portal POC and successful launch and rollout to 4,000 users across Asset Management businesses.

VP, Web Analysis & Relationship Management

Defined concept and developed targeted online media, including subscription-based content, personalized data delivery and customized institutional client sitelets.

Managed client-focused content development team as well as external content provider relationships.  Led cross-functional project teams including business, technical, and legal stakeholders.

Improved operational efficiency 60% and decreased time to market by providing TeamSite CMS workflows, training and oversight to extend distributed content management across business.

Web Content Director

ConvaTec, A Bristol-Myers Squibb Company

Defined and executed research-based online strategy and user-centered design for U.S. consumer and healthcare professional channel, corporate and B2B sites.  

Outlined product cross-sell and upsell opportunities with Marketing team and optimized content for rules-based delivery via ATG to provide a personalized, profile-based user experience.

Determined requirements, page flow, content and IA for patient bedside terminal touch screen interface, logic-based product selector tool, business partner site and direct-to-consumer online sales initiative.  

Established statistical baselines and success metrics for all sites with monthly benchmarking. Analyzed search engine and online usage; implemented strategies to increase traffic, registration and conversions.

Web Content Manager / US Consumer and HCP eMarketing

PRSA

Innovated by creating the first live event blog outside the technology industry for the PRSA conference, and first-ever diversity-oriented career center, recognized in industry publications.

Led WebAward-winning redesign of complete suite of Web sites, including scoping, content creation, IA, rebranding and full reconstruction of back-end infrastructure.

Defined and developed interactive resources to drive new revenue (200% increase) including online communities, a feature-rich job center, interactive application, searchable directories, speakers bureau, online auction, award entry submission systems, event registration and eCommerce systems.  

Provided digital tools and guidance to 116 chapters and 18 special interest groups. Led function at Society conferences and business meetings.  Regularly presented strategy and metrics to Board of Directors.

Director of Web Content

Bristol-Myers Squibb - Pharmaceutical Research Institute

Architected, hand-developed and maintained intranet featuring electronic database queries, collaborative virtual project workspaces, authentication and an interactive user-updated org chart with profiles on a UNIX system.

Web Development/Project Management, Immunology & Inflammation Drug Discovery

Digital innovator with firsts-in-industry; tenacious omnichannel trailblazer including Voice, IoT and immersive experiences.

19+ years of award-winning experience in digital/mobile product strategy, development and delivery. 

10+ years of pharmaceutical/OTC, GxP and health care industry experience, spanning drug discovery through launch.  

Transformation leader, create and lead global teams across business and technology which consistently outperform targets.

Expert across the full digital product lifecycle, from strategic roadmap through ongoing value measurement.

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