Kincentric 

Lead all marketing, public relations and corporate communications in North America for this global advisory firm. Design and execute integrated marketing strategies to drive brand awareness, fill sales pipeline and increase revenue. Partner with SMEs to create diverse and best-in-class thought leadership and content including whitepapers, videos, byline articles, blogs, research reports, website copy, speeches, webinars, press releases, pitches and presentations. Set and execute strategy for bespoke and industry events. Spearhead all public relations initiatives, social media, digital marketing and more. Manage and maximize relationships with agencies and vendors. Advise HR and the executive leadership team on internal communications to drive employee engagement through various channels.
•	Orchestrated the creation of interactive microsites to showcase thought leadership, research and related content.
•	Amplified the firm’s brand and visibility and increased engagement through the strategic use of organic and sponsored social media posts, growing its LinkedIn following by more than 75K in just three years.
•	Designed and launched a new process for tracking and nurturing MQLs both regionally and globally utilizing Salesforce in collaboration with colleagues from the consulting, sales enablement and business development teams.

Director of Marketing & Communications, Americas

Caterpillar Inc.

Led divisional communications and served as a strategic advisor to Global Finance leadership, including Caterpillar's Chief Financial Officer, VP of Global Finance Services, Treasurer, Corporate Controller, Director of Investor Relations and other Finance leaders. Created executive and internal communications designed to inform and inspire 5000+ Global Finance employees around the world through townhalls, divisional newsletters, intranet content, video messages, recruiting collateral, social media and more. Drove key business and change initiatives, ensuring communications aligned with overall corporate strategy and enhanced the company’s culture, mission, vision, values, strategic imperatives and overall brand. Set the divisional communications strategy and directed efforts around executive communications, employee engagement, change management, investor relations, social media and more. 
•	Spearheaded communications and change management efforts for Caterpillar’s largest initiative to date, working to redesign the Global Finance function and transition back-office F&A to Accenture.
•	Streamlined navigation and enhanced the user experience (UX) by redesigning Caterpillar’s Global Finance Services website, which required the migration of more than 5000 files and pieces of content.
•	Conceptualized, scripted, directed and edited "Beyond the Numbers" videos featuring the CFO as an important component of each quarterly and full-year earnings release.

Communications Director, Global Finance Services

Discover Financial Services

Led all marketing and communications supporting multiple Discover Global Network products and solutions. Managed teams to create compelling value propositions, go-to-market strategies, branding and more.

•	Exceeded adoption and usage goals at the franchise level after creating new go-to-market strategy and launch plans for Diners Club consumer card solutions.
•	Created communications strategy for DGN's prepaid products and redesigned all marketing materials, including sell sheets, pitch decks, email campaigns, exhibit materials and website copy.
•	Drove all marketing / communications initiatives across the payments ecosystem to support Discover Card's migration to EMV (chip cards), including internal and external partner communications, media relations, industry events, social media and website content.

Senior Manager, Global Marketing, Discover Global Network

Led all DCI Commercial Payments marketing and communications initiatives. Worked closely with business development and product management teams, franchise partners and other stakeholders to ensure all communications aligned with overall business objectives, messaging and brand strategy. Created and executed all product marketing campaigns, internet SEO and SEM tactics, social media strategies, industry trade relations and event sponsorships globally.

•	Nearly doubled intranet usage among DCI Franchise Partners globally following a complete redesign.
•	Launched seven new DCI products / solutions, developing value propositions, go-to-market strategies and all related collateral, including videos, advertising, pitch decks, sell sheets, website and digital / social media content. 
•	Increased visibility and drove awareness while reducing program costs by nearly 30% by negotiating sponsorship agreements at key industry events.  Collaborated with franchise partners, managed all event elements and represented DCI at industry events throughout the Americas, EMEA and APAC regions.

Senior Manager, Global Marketing & Communications, Diners Club International

RDB Communications

Developed and implemented innovative marketing, advertising, branding and public relations initiatives for clients in a wide range of industries.

Specialties: Strategic Communications, Branding, Advertising, Public Relations, Collateral, Digital Marketing, Corporate Communications, Client Service/Project Management, Event Marketing, Reputation Management, Media Relations, Content Marketing and Brand Building, Negotiation, Project Leadership, Team Building, Concept Development and Creative Thinking

Public Relations, Marketing and Communications Consultant

DiMeo & Company

As head of the PR practice in this mid-sized boutique agency, led cross-functional teams to devise strategy and execute omnichannel campaigns. Successfully led new business development efforts. Clients of note included Chicago Bulls, Phil Stefani Restaurants, Sport Clips, TopGolf, Regional Transportation Authority (RTA), Turano Baking Company, Popeye's Chicken & Biscuits, and Southern Illinois University.

•	Doubled agency annual billings by developing and presenting proposal to win RTA account. Launched RTA’s first website and online trip planner, managed all marketing campaigns and represented RTA at 50+ regional events.
•	Led pitch to win Sport Clips, which became the agency's 2nd largest client. Formulated strategy and branding to introduce Sport Clips concept in Chicago market and created Sport Clips “Street Squad,” maximizing activation and exposure at more than 150 local market events.
•	Designed successful loyalty, retention and win-back programs for retail and restaurant clients.

Vice President, Public Relations & Corporate Communications

Led agency PR practice. Drove new business efforts and supervised cross-functional teams to deliver innovative, integrated campaigns for clients such as Wendy’s Hamburgers, Amtrak, TruGreen, Chicago Bulls, Chicago White Sox, American Amusement Machine Association (AAMA), U.S. Cellular, Albank and more.

•	Activated and enhanced local store marketing efforts by creating a comprehensive promotional playbook and interactive toolkit for national distribution to more than 170 TruGreen franchised locations.
•	Drove awareness and attracted thousands of unique visitors by planning and executive special events for Amtrak.
•	Created unique "Roadshow" concept to drive awareness and enhance the image of coin-operated amusement games across the US.
•	Designed and executed cross-promotions for more than 120 Wendy’s restaurants throughout Chicagoland.

Director Of Public Relations

Jordan Tamraz Caruso

Established first public relations practice in this mid-sized B2C advertising agency.  Hired and supervised team, growing billings from $0 to $750K in 18 months. 

Clients included Brown’s Chicken & Pasta, White Hen Pantry, The Baby’s Room, Williams Bally/Midway, The Ryan Group (an Aon Company), Hewitt Associates, Chicagoland Buick Dealers Group and more.

Account Director, Public Relations & Corporate Communications

McKinney Advertising & Public Relations

Served as agency’s sole PR practitioner for B2B clients such as Bodine Electric Company, Fel-Pro Chemical Products, McGill Switch, Crane Plumbing, Rank Taylor Hobson and more. Earned two Tower Awards from the Business Marketing Association.

Account Supervisor, Public Relations

Results-driven marketing, PR and corporate communications pro with more than 20 years of experience and a proven track record in the development and execution of comprehensive communications strategies in both B2B and B2C environments. Demonstrated success advising executive leadership and leading cross-functional teams to deliver strategic and impactful solutions, compelling communications and transformative initiatives. Recognized for building strong relationships with clients and colleagues alike. Motivated, detail-oriented team player who is flexible, versatile and a pro at maintaining a sense of humor under pressure.   Expertise includes: 

Corporate Communications
Events
Media Relations
Social Media
Executive Communications
Communication Strategy
Public Relations
Branding/Brand Strategy
Internal Communications
Change Management
Employee Engagement
Investor Relations
Content Marketing
Thought Leadership
Crisis Communications
Digital Marketing
Marketing
Corporate Reputation
Marketing Strategy

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