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People first. Always. I grew up watching how much stewardship mattered, whether it was managing money when it was tight, caring for family, or taking care of health. Those lessons shaped me long before I ever stepped into legal marketing, accounting, or business development. I’ve come to believe health is more than fitness. It’s body, mind, and spirit. As a health & fitness advocate, I carry that same conviction into my work: discipline, consistency, and care for the people I serve. At Penney Counter, that perspective is our foundation. We don’t just keep books, we walk alongside founders, helping them protect what they’ve built and make wise decisions with confidence. Every client relationship is rooted in trust, collaboration, and a belief that stewardship, spiritual and financial, isn’t about the numbers alone, but about the lives and futures those numbers represent. When we put people first, strong businesses naturally follow.
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