Rob Carpenter 🐡's Linkedin Analytics

The new way to go-to-market is WITH your market. The outbound and inbound playbooks that worked wonders in the 2010s for B2B SaaS companies have been losing effectiveness and buyer trust for years. Why? Because of over saturation and broken promises. Buyers are increasingly less reliant on SDRs and biased, company-first content for making buying decisions. They have better options today. - They're asking peers on LinkedIn, in communities, and internally on Slack. - They're getting advice from influential industry leaders and content creators across social media, podcasts, and email newsletters.  - They're talking to current customers of the product. ...all before talking with Sales. They're tuning out brands they don't know and turning to people they trust. My team at AudienceLed executes a go-to-market strategy that works in this new reality - we call it Ecosystem Marketing. The strategy goes like this: 🤝 Partner with the people and brands that influence your buyers → 🐡 Co-create standout content that delivers more value together → 🎯 Capture and act on resulting social signals from your ICP → 🌊 Build a groundswell of awareness, trust, and pipeline It's doing cool stuff your audience loves with the people and brands they already know, like, and trust. Then, using the content and social signals from these activities to fuel further prospect engagement (via outbound email, LinkedIn, contact-level advertising, etc.) It's the primary strategy I used to launch Demostack (Raised $51+ million) and ButterDocs (0 to 7,000 users + #1 on Product Hunt in less than 2 months). Learn more at https://audienceled.com or send me a DM!